'Tuborg VH1 Hip Hop Hustle' is back with Jay Z's official DJ - Neil Armstrong, live in India

Media News

New Delhi, May 23, 2011

Vh1, India's premiere international entertainment channel in partnership with Tuborg, is all set to take Tuborg Vh1 Hip Hop Hustle to the next level! Coming up is one of the biggest names in Hip Hop today... Neil Armstrong, Jay Z's OFFICIAL DJ! Jay-Z is one of the most financially successful hip hop artists and entrepreneurs in America & has sold approximately 50 million albums worldwide, received 13 Grammy Awards and launched the careers of Rihanna, Kanye West, Young Gunz and others. Neil Armstrong - the American DJ and mixtape maker will be performing LIVE in Mumbai, Kolkata and Delhi on 2nd, 3rd and 4th June respectively.

Neil masters the art of 'Turntablism' and has rocked shows alongside artists across the Hip-Hop spectrum - from De La Soul, The Roots, Company Flow and Biz Markie, to Kanye West, LL Cool J, Busta Rhymes and Wyclef Jean. He had also performed at Barack Obama's Inauguration Ball and when he was tapped by Jay-Z to be his official World Tour DJ, Neil was catapulted into the highest-regard in the Hip-Hop world.

Says DJ Neil Armstrong on his association with 'Tuborg Vh1 Hip Hop Hustle', "I am really looking forward to be performing in front of a whole new audience in Mumbai, Kolkata and Delhi. This will be my first performance in India and I'm really excited about it. I really appreciate Tuborg and Vh1 for giving me this opportunity, I guarantee to make all the hip hop hustlers in India, stand up and make some noise!"

Says, Subodh Marwah, Director Marketing, Carlsberg India, "Tuborg Fun Starter Nights have now become a name synonymous with the best clubbing experiences in India. Our association with Vh1 Hip Hop Hustle has gained remarkable popularity in the past which makes us want to keep coming back bigger and better every year. With DJ Neil Armstrong bringing in the first Tuborg Vh1 Hip Hop Hustle this year, we promise our consumer more music and fun."

Adds Ferzad Palia, Head - Vh1, "'Tuborg Vh1 Hip Hop Hustle' has time and again brought down the finest Hip Hop artists in the world. This time we're giving our audiences one of the best DJ's in the world... With DJ Neil Armstrong we'll make sure we blow your mind!"

Hailing from the big apple of music and entertainment - New York - Neil is Jay Z's official tour DJ. He has shared stage with the likes of Rihanna, Beyonce, Kanye West, Young Jeezy, Swiss Beats, Puff Daddy, Timbaland, Slayer, Neil Young, Coldplay, NERD, Linkin Park & many more. Neil was also a member of the critically acclaimed 2 time Grammy -Nominated jazz band - Russell Gunn and Ethnomusicology.

Vh1 Hip Hop Hustle is presented in India by Tuborg - Fun Starter Nights. 'Hip Hop Hustle' is Vh1 & Tuborg's unprecedented effort to bring the best of Hip Hop talent to India. In the past, Vh1 and Tuborg have collaborated to present various musical associations like Tuborg Vh1 Hip Hop Hustle and Tuborg Vh1 Gods of Guitar. DJ Neil Armstrong will bring in the fifth year of 'Hip Hop Hustle', which has earlier brought in the biggest artists of the international music scene like Flipsyde, Mobb Deep, Chamillionaire, Mims, DJ Green Lantern and Kardinal Offishall in the last few years.

Get ready to groove with DJ Neil Armstrong, coming to your city on 2nd, 3rd and 4th June in Mumbai, Kolkata and Delhi!

For further information, please contact:

Edelman India

Ankita Chopra

Mobile: +919910073623

Email: Ankita.Chopra@edelman.com