Media News
Mumbai, May 26, 2011
Neo Sports has entered into a three year agreement with Total Sports Asia to acquire media rights for the OSIM BWF World Superseries from 2011 to 2013 for the Indian Subcontinent. The OSIM BWF World Superseries comprises of 7 Superseries events, 5 Superseries Premier Events and 1 Superseries Finals. The calendar comprises of premium events like the All England Badminton Championships, Indonesia Open, China Open and other leading badminton events from across the world.
With badminton experiencing a rise in viewership because of the success of players like Saina Nehwal, Jwala Gutta, Ashwini Ponnappa and Parupalli Kashyap in recent times, this deal will ensure that all OSIM BWF World Superseries events are accessible to viewers and badminton fans across the country.
Total Sports Asia, who holds the worldwide media rights for the OSIM BWF World Superseries events has partnered with Neo Sports in the past for various other sport properties including the Copa Libertadores and AVP Beach Volleyball.
According to Prasana Krishnan, COO, Neo Sports Broadcast Pvt Ltd "Neo Sports is delighted to continue its association with Badminton through this agreement for the prestigious BWF series. Badminton's popularity has been amplified in India in recent years and the Indian success stories in this sport have increased sharply. It has been our endeavor to bring the best of badminton to the viewers over the last few years and we look forward to continuing the same."
Suvrangsu Mukherjee, Managing Director, South Asia, Total Sports Asia said "Badminton is clearly the fastest growing sport in India led by Saina Nehwal's amazing performance in the professional circuit over the past few years. Since the growth of any sport has to be complemented with a robust offering on TV, our deal with Neo Sports will ensure that people across the country will have a chance to witness the exploits of Indian Badminton players in world class events for years to come."
For further information, please contact:
Total Sports Asia
Ravi Sharma
Mobile: +919811270965
Email: ravi.sharma@totalsportsasia.com
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