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Mumbai, May 30, 2011
Zee Studio won Promax Gold for best Print Campaign for Godfather Saturdays Animated while Zee Khana Khazana bagged the Promax Silver for Best Channel ID.
The Zee Studio print campaign spanned from 1st October to 15th October. The campaign got initiated with teaser creative "The bad boys are coming home" followed by the property creative "Get ready for a date with the bad boys". Carrying forward the successful property Godfather Saturdays, Saturday nights at 9 became 'Godfather Saturdays’, the animated version which intended to target the wider base of family audiences during the 9pm slot. The marketing approach was to highlight the bad boys of the Disney World – After all there are no heroes without villains. Taking this approach, Zee Studio ensured to bring back audiences to watch their favorite mean toons. The campaign was targeted to build appointment viewership and carry forward audiences from the Godfather trilogy and mafia films to the animated movies. The creative was designed was based on movies like Finding Nemo, Toy Story, Toy Story 2,The Incredibles, Cars, Monsters Inc., Aladdin, A bug’s Life….
Zee Khana Khazana bagged the Promax Silver for Best Channel ID. Zee Khana Khazana channel ID captured the great love that Indians have towards food. The ID appealed to Indian families, using food ingredients which are used on a daily basis in Indian households; signing off on a shot of a mother and child thus adding more to the emotional connect with the audience. ZKK Channel ID’s look and feel had an international appeal, specially designed to create an aspirational demand in the minds of the viewers. The shoot was based on the channel’s packaging elements, with an Indian feel, incorporating fresh fruity colors integrated with subtle reminders about food. Interestingly, all letters were replaced by food items and fruits.
For further information, please contact:
Zee Network
Priyanka Pande
Mobile: +919833195535
Email: priyanka.pande@zeenetwork.com
