Dainik Bhaskar launches the first-ever Hindi serial in print, 'Ehsaas'

Media Release, August 1

NEW DELHI

The first-ever Hindi serial in print, 'Ehsaas' introduced by Dainik Bhaskar has heralded the dawn of a new beginning in the history of print media. The eagerly awaited first episode of this print serial went in print on 25th of July, 2005. Carried simultaneously in 'City Bhaskar', Dainik Bhaskar's city supplement of Jaipur, Indore, Bhopal & Gwalior in the first phase (Raipur, Chandigarh, Baroda in the subsequent phase) the serial has already started fetching rave reviews and acceptability in the target audience.

A youth-oriented story 'Ehsaas' has all the ingredients to keep the readers engrossed, irrespective of age. The story is about the new-age youth, who is headstrong and knows his priorities. It dwells on his ambitions, how he finds love, loses it and finally shows how destiny goes a full circle to bring him back to his ladylove, says Pankaj Acharya, Managing Director of Purple Focus Pvt. Ltd., the agency which conceived and executed this print serial.

Dainik Bhaskar hosted a mega launch for this first-ever Hindi serial in print at Jaipur on the 23rd of July, 2005. Speaking on the occasion of launch, Mr Mutreja (State Head Rajasthan) said that City Bhaskar embodies the gradual transition of these satellite towns into major cities and stands testimony to the growing sensibilities of the people living there. Hence, the introduction of first ever Hindi print serial in these cities happens to be well-timed for the new age reader.

Apart from being an interesting dope for the readers, the serial has tremendous scope for in-print branding and promotions and any brand can leverage this opportunity to further strengthen its positioning in the minds of its consumers. Also noteworthy is the fact that to keep the audience involved, there will regular contests and other promotional activities adding excitement & participation to the novelty of the concept.

The brainchild of Dainik Bhaskar, this serial has been executed by Purple Production, the film and electronic production division of Purple Focus Pvt. Ltd. -- the Advertising Agency which also handles communication account of Dainik Bhaskar.

For further information, please contact:

Manager – Client Servicing & PR

Purple Focus Pvt. Ltd.

Indore: 102, 103 Prince's Pride, 21/3 New Palasia, Indore – 452003.

Tel: 91-731-5066465, 5066365

Delhi Branch: B-107, Panchsheel Vihar, Khirki, New Delhi