Globo TV Sports and Total Sports Asia to bring Brazilian Football League to India

Media News

Mumbai, June 6, 2011

In an unprecedented move aimed at widening football coverage in India, Asia’s global leader in sports content and branding solutions, Total Sports Asia, has joined hands with Kolkata-based broadcaster Mahuaa Media Pvt. Ltd. to bring the Brazilian Football League, distributed by Globo TV Sports, to India for the first time. Total Sports Asia owns the rights for the Brazilian Football League for the territory of India and has sold regional rights to Mahuaa Media. Mahuaa Media will broadcast the Brazilian Football League on its channels, Mahuaa Bangla and Mahuaa Khobor.

This move will give people across the West Bengal heartland, known for their passion for the Brazilian national team, a chance to experience the thrill and excitement that comes with the Brazilian Football League, one of the most intense football leagues in the world. Following in the footsteps of the English Premier League, La Liga, Bundesliga and Serie A, the Brazilian Football League will hope to captivate viewers with its exciting brand of football. The trickery, the dribbling, the passing, the rhythmic flow, all these factors make the Brazilian league a treat to watch. To add to this excitement, an average of 3 goals is scored in every match.

Brazil is the most decorated football nation having won 5 FIFA World Cups and is the only team to have qualified for all World Cups till date. The Brazilian Football League boasts of teams like Sao Paulo, Santos, Flamengo, Gremio, Corinthians, Internacional, Cruizero, etc. A number of leading footballers like Neymar, Ronaldinho, Paulo Henrique Ganso and many more ply their trade in the Brazilian Football League.

The current season of the Brazilian Football League will take place from May 21st to the last week of December. Two games per week, on Saturdays and Sundays, will be broadcasted along with the 30 minutes weekly with the highlights show on ‘Footbrazil’. This is an electronic magazine covering Brazilian football exclusively and includes, behind the scenes, training, exclusive interviews, goals of the round, player profiles and other curiosities.

Mahuaa Media CEO, Yubaraj Bhattacharya said “Mahuaa proudly announces its association with Total Sports Asia, in presenting Brazilian Football League ‘Brasileirao 2011’ to West Bengal football fans. This is a milestone in Mahuaa’s long-term plans to expand Football viewership in West Bengal. We believe ‘Brasileirao 2011’ will draw massive interest from the football fans around the state, as a flagship event of magical Brazilian football. This demonstrates our commitment to support major football events in West Bengal ever since the inception of the channel”.

Suvrangsu Mukherjee, Managing Director, South Asia, Total Sports Asia said “A passion for Brazilian Football comes naturally to every Bengali and TSA is proud to be a part of this deal with Mahuaa Media where viewers, for the first time, will be able to experience the exciting Brazilian Football League on a weekly basis. TSA has in the past partnered with leading broadcasters in the country to broadcast the World Cup and European Cup qualifiers of the Italian & Spanish national teams and other leading football events like the Copa Libertadores. The Brazilian Football League increases our football offering for broadcasters in India and we’re trying our best to maximize coverage so that world class football reaches out to the length and breadth of the country.”

Globo TV Sports was launched in 2005, taking to the world all the excitement of Brazilian football, beach volleyball, motorsports and marathons held in Brazil. Present on five continents, the distributor reaches millions of football fans in regions such as Africa, North and South America, Europe and Asia. Under the “Brazilian Magic Football” brand, the best championships from Brazil are transmitted live with commentary, narration and statistics in English. Globo´s portfolio also includes the weekly “Footbrazil” program which goes behind the scenes, the training sessions and presents player profiles. The electronic magazine is transmitted via satellite in English to the whole world.

For further information, please contact:

Total Sports Asia

Ravi Sharma

Mobile: +919811270965

Email: ravi.sharma@totalsportsasia.com