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Kolkata, June 15, 2011
Can’t get enough of Dada? Post the electrifying cricketing season this year, Fever 104 FM re-launched Season-2 of Ki Bolchchen Dada, an audio blog by Sourav Ganguly. Launched earlier this year ‘Ki Bolchchen Dada’ was a quick hit amongst Kolkatans. Coupled with a high decibel marketing campaign, Ki Bolchchen Dada had painted the town red with Dada interacting with his fans and sharing anecdotes from his life. The blog started on 13th March and will be aired every morning at 9 am.
Kolkata’s favourite son, Sourav Ganguly will be on-air with RJ Sumanta at Fever 104 FM, sharing the story of his life – his likes, dislikes, memorable incidents, learning with his home city and fans in Kolkata. Ki Bolchchen Dada was a huge success and received raving reviews but took a break due to the cricketing season which kept Dada on the move. Now that the sport has taken a breather, Dada is back to being an RJ on Fever 104 FM.
On this occasion, Sourav Ganguly, said, “It feels good to be back after a break. I have had a wonderful season one with Fever 104 FM. I look forward to re-connecting with my people and sharing newer experiences with my listeners only on Fever 104 FM.”
Mr. S Keerthivasan, Business Head, Fever 104 FM, adds, “The launch of the audio blog and the success of season one added yet another feather to our cap and the overwhelming response received encouraged us to introduce Season 2 of Ki Bolchchen Dada. Fever 104 FM has always been a pioneer in innovation and Ki Bolchchen Dada was one such innovation. Kolkatans can get set to get more of their favourite sportsman, Sourav Ganguly and we hope they enjoy this chapter as much as they loved the first one.”
Dada had been roped in exclusively for this unique on-air radio diary with an apt tagline for the campaign, ‘Catch all sides of Souravda’, wherein Ganguly has a tête-à-tête with listeners as he unwinds and reveals his true self on-air. Listeners can tune in to hear Dada talk about and disclose secrets from his childhood days, school and college life, events from his cricketing career and personal life.
The blog will be on-air every morning - Monday – Friday at 9 am.
For further information, please contact:
Genesis Burson-Marsteller
Purnima Heble
Mobile: +919711209896
Email: purnima.heble@bm.com
