MTV'S iconic property 'AXE MTV GRIND' is back

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afaqs! news bureau
New Update

Media News

Mumbai, June 24, 2011

The iconic MTV show is back in a brand new avatar. The sensational dance show that captured the hearts of millions takes centre stage once again!

We bring you ‘AXE MTV GRIND’ on June 25th, every Saturdays at 7 pm. Hosted by MTV VJs Anusha, Soniya, Gabriella, Gaeyln, and Ayushman, giving you ultimate performances to the best of Bollywood tracks. From remixes of Mehbooba, Laila O Laila, Dum Maro Dum to the latest dance hits like Sheila ki Jawaani and Munni Badnaam Hui, ‘AXE MTV GRIND’ takes you on a journey of heart-pumping Bollywood music and jaw-dropping dance moves clubbed with the ultimate beach parties and sizzling bodies.

It’s time to put on your dancing shoes to groove to the latest Bollywood blockbusters! Keeping true to the tagline ‘Too Hot To Handle’, ‘AXE MTV GRIND’ features the hottest dancers, sexiest bodies in town at the most chilled out pool locations to get the mercury levels rising!

Taking oomph and entertainment quotient a notch higher, ‘AXE MTV GRIND’ is all set to engage the audience with its edgy, cool, entertaining and sexy music & dance moves. The new season comprises of 12 episodes of half an hour each. The one stop destination, for all you party lovers, is here ‘AXE MTV GRIND starts June 25, Saturdays 7pm only on MTV!

Announcing the show, Aditya Swamy, Channel Head, MTV India, shares “With GRIND, now you don’t have to go to the party...The party comes right to your home... And when AXE and MTV come together, you can be sure that it’s going to be a party that you wish never ends.”

Mr Srinandan Sundaram, General Manager, Oral Care & Deodorants, Hindustan Unilever, says “The youth of today are hooked onto Bollywood music, and the current breed of songs is refreshing this space by bringing in newer forms – genres to which they groove to. Since Axe has been a popular brand with these young consumers, it was a seamless fit with MTV Grind who is bringing alive the party to their Television sets and on Social media.”

The show will showcase crazy youngsters enjoying music under the sun, sand and water. The series is a fun-filled combination where one gets a chance to party like never before! ‘AXE MTV GRIND’ is where the party never stops.

The mercury level will rise with ‘AXE MTV GRIND’ from June 25th, every Saturdays at 7pm only on MTV.

For further information, please contact:

Avian Media

Shweta Poojari

Mobile: +919167558392

Email: Shweta.poojari@avian-media.com

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