Zoom courts social networking on Bollywood Big Story

Media News

Mumbai, August 5, 2011

When Piggy Chops simply tweets that she is sipping on steaming coffee does it mean just that?, or she trying to entice the twitterati to buy into the coffee brand she is endorsing? Amitabh Bachchan recently broke news of Ash’s pregnancy on Twitter, a milestone in one’s personal life that you think one would keep discreet, until the time a magazine reports it as an exclusive. The Ranbir – Deepika split too, broke out on the social space. Whilst a large part of Bollywood is opening themselves up to have larger and direct access to their fans, some stars shy away from the social media saying it is much too personal, while some others use the social media to share random thoughts or just update fans on what they are up to, use the space to share secrets, unleash gossip and stir controversies.

Each week, Bollywood Big story brings to you masaledar topics from B-Town. This time, Zoom gauges the pulse of the industry, on social networking, especially tweeting. Watch as Zoom reveals views from stars who bare their private moments online, to celebrities who are completely averse to telling all to the world. Get a low down only on Bollywood Big story this week on 6th August at 12:30 pm only on Zoom, India’s No.1 Bollywood News channel.

Catch the stars share their notions on the ever growing social networking craze-wave in B-Town.

The Badshah of Bollywood Shahrukh Khan claims, “I don’t follow anyone, people follow me”.

Amitabh Bachchan who loves to tweet says, “I feel it’s a wonderful medium to connect with people whom we are unaware of; to be able to react and get instant reactions unfiltered and unplugged. It’s a wonderful feeling to connect with them and tell them who we really are; speak to them on a personal level. Till date people question me, “Are you really who you are?”

Ram Gopal Verma chimes in, “I tweet a lot because there’s lots to tweet about. People have misconceptions that Twitter is a public platform. If someone follows me and doesn’t like what I am saying, they’ll always un follow me, I cannot tie them down.”

Why are some stars addicted to tweeting about their ‘life’ updates ‘live’ on social networking sites, while some positively hate it? Tune into Zoom’s Bollywood Big Story this week on 6th August, at 12:30 pm and check it out.

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LinOpinion – The Lowe Lintas Public Relations Division

Saloni Rishiraj

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Email: Saloni.rishiraj@loweandpartners.com