Radio City 91FM adds innovation on the occasion

Media Release, August 12

NEW DELHI

Radio City 91FM brings a series of special programmes to celebrate the 58th Anniversary of India’s Independence and cherish the relationship shared between a brother and sister on Rakhshbandhan Day on August 19, 2005. To add to the excitement all listeners will get a chance to actively participate in on-air shows and send live wishes and requests. Also for the first time on-air will be live song requests taken every hour for 24 hours!

As part of the celebrations, Radio City 91FM shall once again be innovating their programming by highlighting unknown and interesting facts of the freedom struggle. On the onset of the memorable day there will be surprise at the stroke of midnight. A super celebrity will share his feelings, views and opinions on India’s Independence for 60 minutes. As the day progresses Radio City 91FM will salute the spirit of Independence with special features comprising of dramatic narration, profiles of great freedom fighters. Also on the occasion Radio City has planned a special Desh Prem top 10 countdown interspersed with memoirs of our freedom struggle. Where Maa Tujhe Salaam will be a celebrity feature highlighting the greatness of our freedom struggle Hindustan Zindabad will narrate profiles off great freedom fighters and glorious moments in India’s freedom struggle

And if that is not all listeners will also be given a chance to win many prizes worth Rs. 40,000 everyday! To give every listener a fair chance to free himself of all the old home appliances in their home and replace it with brand new ones, Radio City 91FM will be airing an exclusive contest from August 15, 2005 – August 20, 2005 where one lucky listener everyday will be given a chance to win home appliances worth Rs. 40, 000!

Keeping in mind the tradition of Indian festivals, Radio City 91FM has planned an exclusive on-air programme on the occasion of Rakhshbandhan on August 19, 2005.Where everyone will be given a chance to request a song hourly to their sibling, five lucky winners will be given a chance to have their rakhi being delivered to their beloved brothers. All one has to do is stay tuned to Radio City 91FM and send in the contact details of their brothers. On being selected Radio City 91FM will send the auspicious band for them on their behalf. To add to the excitement a special contest will be on-air with loads of prizes to be won.

Sharing her views, Ms.Apurva Purohit, CEO, Radio City, says, “Listener connect has always been a priority for us and we develop all our programmes and activities keeping our listeners in mind. India’s Independence Day Anniversary has always been a special occasion and to add to the spirit we have specially undertaken activities revolving around it. Apart from that on Rakshabandhan for the first time any radio station will physically deliver a rakhi to a brother from his beloved sister. Our sole aim in having such activities is to give our listeners a fair chance to involve themselves with their favourite radio station – Radio City 91FM.”

For more information contact:

Zainab / Charlotte

Corporate Voice|Weber Shandwick

Tel No: 022 282 2957 / 2281 2960

Email: Zainab@corvoshandwick.co.in