ET Now presents Brand Equity 'Independence Day' Special

Media News

Mumbai, August 11, 2011

ET NOW, the 24-hour English business news channel brings to you a special episode on the eve of the 64th Independence Day featuring the heavy weights of the Indian retail industry who will discuss the FDI participation in the Indian retail sector & the impact on FMCG manufacturers.

The big names of participating in this high octane discussion are Adi Godrej, Chairman; Godrej Group, Kishore Biyani, CEO; Future Group, Chander Sethi, CMD; Reckitt Benckiser India, Saugata Gupta, CEO-Consumer Products; Marico, Mohit Burman, Director; Dabur & Thomas Varghese, Chairman; National Committee Retail, 2011- 2012.

During the discussion, Kishore Biyani shared his optimism about FDI in the retail sector as he feels that with FDI coming in modern retail would give more opportunities to a lot of Indian companies and that this sector would grow at 25% - 30%. However, he also said that global players are yet to cap on the FMCG business in India which stands at Rs. 25 billion today as they have not managed to increase their market size.

While, Adi Godrej had different views about it as he said that Modern retail is not suited for India due to the challenges it will have to face from traditional retail - 'Kirana stores' that offer home delivery services and credit to loyal customers, both of which have long been a part of the traditional Indian retail systems.

Catch the full episode of Brand Equity on Saturday, 13th August, 2011 at 2.30pm and repeat telecast on Sunday, 14th August, 2011 at 11.00am & 10.30pm. Only On ET NOW

For further information, please contact:

LinOpinion

Neethu John

Mobile: 9769713064

Email: neethu.john@loweandpartners.com