Star Pravah present 'Lakshya'

Media News

Mumbai, August 23, 2011

STAR Pravah, the No 1 Marathi General Entertainment Channel of Maharashtra has brought to its beloved audiences iconic shows like Bhandaa Saukhya Bhare, Mann Udhan Varyache , Swapnanchya Palikadle ,Tujh Vin Sakhya Re and Pudhcha Paul; now brings to you the first of its kind, a dedicated crime drama series; ‘Emami-Fair & Handsome prastut Lakshya’. This is a unique crime series starring a competent police team who will solve one intriguing case per episode.

The deadly team of five is led by ACP Abhay Kirtikar played by the very talented Ashok Samarth who starred in Singham- the recent police drama which proved to be a smash hit on box-office. Aditi Sarangdhar makes a comeback to television as Police Inspector Saloni Deshmukh, while Jagganath Nivangune will be seen as the police Sub Inspector Virendra Kadam. Kamlesh Sawant and Mandar Kulkarni play Hawaldar Maruti Jagdale and ethical hacker Manas respectively. The team solves a new case and tactfully battles it out with the criminals. This team shares one raging passion to battle crime and will go to any lengths to ensure that justice is served. Every episode, this team will take on one case and bring it to its justifiable end using all their skills, willingness and resources.

Nachiket Pantvaidya, General Manager, STAR Pravah says,” STAR Pravah is known for its differentiated content and an impressive lineup of fiction shows. Adhering to our promise we are pleased to announce Lakshya, a gripping police drama. Its fast paced narrative & action packed sequences will differentiate it completely from any other fictional shows on Marathi GECs and we are confident of a positive response from our audiences.”

Yogesh Manwani, VP –Marketing & Communications, STAR Pravah, says, “Lakshya is an engaging & unique crime drama series on Marathi Television. With this offering, we will cater to the needs of our viewers for varied entertainment & widen our appeal amongst the Maharashtrian viewers.”

Shrabani Deodhar, Head of Programming, STAR Pravah, says, “With Lakshya, we will present a very captivating narrative through crime related stories. The talented cast will hold audience attention & make them feel involved in the whodunits with every single episode. These gripping crime stories will be quite a treat for our viewers. We wish to bring out the grit, dedication & passion that make the Police, backbone of our society.”

Lakshya has been produced with advanced production quality which will match the thrilling pace of the narrative. Most of the episodes are shot extensively on outdoor locations and with latest technology. Lakshya has been produced by Aadesh Bandekar’s Soham Productions ~

Tune into Lakshya on 25th August Thursday-Friday at 9.30 pm only on STAR Pravah~

Launched in November 2008, STAR Pravah is the leading Marathi General Entertainment channel from Star Entertainment Media Pvt. Ltd. (SEMPL). The channel launched with the vision to set new benchmarks in multi-genre Marathi content on television reflecting Maharashtrian culture & values and also evoking Maharashtra’s pride.

Reaching out to a large base of over 16.18 million viewers every week, STAR Pravah features an innovative programming mix consisting of dramas, mega historical epics, entertaining events, blockbuster films and much more. The channel launched with a historical epic, Raja Shiv Chhatrapati which created a formidable impact on the slot across GECs. It reached a large number of Marathi households, bringing their loyalties to shows like Pudhacha Paaul, Mann Udhan Varyache, Swapnanachya Palikadle, Bhanda Saukha Bhare, Tujh Vin Sakhya Re, Mandala Don Ghadicha Daaw, Bandh Reshmanche, and Dharmakanya. Events like Maharashtra Suvarna Mahotsavi Sangta Samarambh -2011, Anubhuti, Maharashtra Rajya Marathi Chitrapat Puraskar Vitaran Sohala – 2011, Haldi Kunku, Nach Ga Ghuma etc. ” and many more alike only further consolidated its viewer base giving the quintessential sneak peek into the Marathi television and film fraternity.

With a wide and varied bouquet of programmes that cater to audiences across age groups, mindsets & strata, STAR Pravah aims to reach every corner of Maharashtra and be the ultimate destination for complete family entertainment.

For further information, please contact:

Hanmer MSL Communications Pvt. Limited

Amol Burondkar

Mobile: +919867719424

Email: amol.burondkar@hanmermsl.com