As part of the ongoing Ganesh Chaturthi festivities, Radio City 91.1 FM has introduced its very own superhero of modaks – The ‘Modak Man’. With the sole mission to find the city’s tastiest homemade modaks, the ‘Modak Man’ sets on a daily expedition through the homes of Radio City 91.1 FM listeners to taste their homemade modaks. The listeners with the tastiest modaks are showered with diamond jewellery and other exciting prizes.
The ‘Modak Man’ has gained a lot of popularity with Radio City 91.1 FM’s listeners. So far, he has received numerous invitations from listeners across the city to come into their homes and join them in their celebrations.
The ‘Modak Man’ is a novel concept introduced by Radio City 91.1 FM. By entering people’s homes, partaking in their traditions, and being a part of their celebrations, the ‘Modak Man’ allows for a personal one-to-one connect with listeners.
Speaking about the occasion, Mr. Ashit Kukian, COO, Radio City 91.1 FM said, “It gives us great pleasure to be able to celebrate this auspicious festival with our listeners in such a close and personal way. The ‘Modak Man’ initiative gives us an opportunity to meet, connect and bond with our listeners outside the realm of our core medium. We have seen a tremendous response so far from our listeners who are eager to invite the ‘Modak Man’ into their homes.”
Radio City 91.1 FM’s ‘Modak Man’ will continue his daily mission for the hunt of the city’s tastiest modaks till September 10, 2011. Tune into Radio City 91.1 FM to catch him live on air.
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