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Mumbai, September 16, 2011
MAX, the Premium Hindi Movies and Special Events channel is all set to entertain its deewanas with their latest offering ‘Extraaa Shots Challenge’, a unique original format quiz show with the effervescent actress Divya Dutta as the host.
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The name Extraaa Shots needs no introduction to film buffs who have sincerely followed all the film trivia flanked around movies on MAX. Extraaa Shots Challenge will be the first and one of its kind film quiz show which is sure to test your filmy knowledge.
Three passionate film buffs will try to outdo each other in a three round challenge, using their knowledge of movies and behind-the-scene happenings. The first round is an elimination round, where the lowest scoring participant is eliminated and the other two move to the second round. The questions for the second round will be presented by pre-recorded clips with film stars. This then leads to the final face off, a rapid fire buzzer round lasting 90 seconds to answer as many questions and negative scoring. The contestant with the highest ‘box office collections’ in the end wins. This show is presented by Lux and powered by Kohinoor Basmati Rice and will air every Sunday at 8:30pm only on MAX.
Commenting on the launch, Mr. Neeraj Vyas, EVP & Business head, MAX said, “Extraaa Shots is extremely popular and widely recognized, almost synonymous with MAX. Extraaa Shots Challenge, an extension of the same brand, is MAX’s effort to maximise its programming innovation and enrich the movie-watching experience for its millions of viewers. I am sure the audiences will thoroughly enjoy this experience with Divya Dutta.”
Describing her role in Extraaa Shots Challenge, Divya Dutta says, “I am thrilled to be associated with one of the leading Hindi movie channels – MAX. Being a complete movie buff myself, I now have the perfect platform to truly express my passion for films. Through this show I will share some interesting and unknown aspects, features, facts and behind the scenes about movies and film stars that the audiences would love to know.”
Extraaa Shots Challenge starts on 18th September, every Sunday at 8: 30 PM only on MAX
For further information, please contact:
MAX
Bhharati Kabre
Tel: +91-22-67081323
Mobile: +919820346384
Email: bhartia@setindia.com
