Hero MotoCorp's 'Hum Mein Hai Hero' campaign & a sneak peek into 'AdAsia 2011'

Media News

Mumbai, September 21, 2011

This week on ET NOW, Brand Equity gets to you a detailed report on Hero MotoCorp's recent brand campaign - 'Hum Mein Hai Hero'; a special report on Bollywood films & foreign destinations & a sneak peek into the 27th edition of AdAsia 2011.

With the big Hero-Honda split compelling Hero to rename itself Hero MotoCorp Ltd. which led to a massive restructuring at the Hero Group, Brand Equity gets to you the story behind this massive restructuring and how Hero became Hero MotoCorp. The show features a candid chat with the man behind the 'big idea' Charles Wright, Managing Director of Wolff Olins; who talks about the brand's re-birth & Hero Group's new Brand film 'Hum Mein Hai Hero' that has grabbed attention in the advertising & media space.

The next segment establishes a connect between Bollywood films and foreign destinations. The show gets you a detailed report on how Zoya Akhtar's 'Zindagi Na Milegi Dobara', shot in Spain has resulted in an upsurge of Indian tourists visiting the country within three months post the film's release.

And that's not all, AdAsia comes back to India after eight years and this time it sets foot in the capital from the 31st October to 3rd November; Brand Equity is gearing up to bring to you, each and every person who counts in the media, advertising and marketing world who will be present at the AdAsia Congress this year.

Catch the full episode of Brand Equity tonight at 10:30pm. Repeat telecast on Saturday, September 24th at 2.30pm and Sunday, September 25th at 11.00am & 10.30pm, only on ET NOW.

For further information, please contact:

LinOpinion

Neethu John

Tel: +91-22-24935377

Mobile: +919769713064

Email: neethu.john@loweandpartners.com