Witness India's Most Trusted Brands come alive and tell you their story

Media News

Mumbai, September 27, 2011

This week, ET NOW gets to you a special episode of Brand Equity which features the toppers of the ‘Brand Equity Most Trusted Brands 2011’ Survey and their story on how they conquered the rest to reach the peak.

Brand Equity's Most Trusted Brands survey has emerged as a benchmark to gauge a brand's health especially when it comes to trust and loyalty. Panelists across metros and small towns have been surveyed on more than 350 products and services and after months of field exercise.

Find if Nokia reigns supreme for the 4th consecutive year or if another brand manages to emerge as the new winner this year. Also, catch more on how each of them conquered over the rest and managed to get to the top 100 of the ‘Most Trusted Brands’ in India.

And for the first time in the history of Indian television Brand Equity gets to you an exclusive interview with Mukul Deoras, CEO of Colgate India; who speaks about the brand journey and their strategy. The show also features Sanjay Kapoor, CEO of Airtel in a candid conversation with Sonali Krishna on the challenges, way forward and Airtel’s youth strategy.

Catch the complete episode of Brand Equity on Wednesday at 10.30 pm. Repeat telecast on Saturday, 1st October, 2011at 2:30 pm and Sunday, 2nd October, 2011 at 11am & 10:30pm.

For further information, please contact:

LinOpinion

Jimit Shah

Mobile: +919833228876

Email: jimit.shah@loweandpartners.com