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Mumbai, October 07, 2011
The death of a genius claims The Economist's cover, leader and two-page briefing today, celebrating the world's most revered chief executive. In today's dedicated leader, ‘The Magician', The Economist argues that Steve Jobs led a revolution that put powerful computers in people's hands and pockets, thus making the world more fun, more productive, and even more democratic.
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The Economist describes Mr Jobs as a man who, when it came to putting on a show, nobody else in the computer industry - or any other industry - could match. The leader argues that with Mr Jobs gone, the gap between Apple and other technology firms is now likely to narrow. Apple will just be one of many companies trying to invoke his unruly spirit in new products.
The Economist examines the world he created - as a technologist, as a corporate leader and as somebody who was able to make people love what had previously been impersonal, functional gadgets. The leader article concludes "The man who said in his youth that he wanted to "put a ding in the universe" did just that".
Perhaps the most striking thing about Mr Jobs' reign was his ability to see beyond the business that rivals were fixated on, argues The Economist. For example, in 2007 he began telling anyone who would listen that the world was entering a post-PC era in which all sorts of computing devices would eclipse the PC. Rivals looked down on such pronouncements, but now many are struggling to adapt to a market in which smartphones and tablet computers have become wildly popular.
In line with this, The Economist also publishes today a special report into this new age of personal technology - in which people depend on a far wider range of devices to keep them connected to friends and colleagues. While advances in technology have traditionally come from military breakthrough it is the consumer market that is now driving technological innovation.
"It is hard to predict exactly what shape and form all of these gadgets will take, but there are going to be plenty of them. In places such as Africa, cheap smartphones could well turn out to be people's primary computing devices," says Martin Giles, The Economist's US technology correspondent and author of the report.
This shift is bringing about dramatic changes in the workplace. People are bringing mobile devices into the office and connecting them to the office network. "Trying to stop them is futile," says The Economist. This is leading organisations to invest in security software to protect enterprise IT systems.
The Economist online's Ideas Arena will feature several interactive events based on the special report. On October 19th, readers can ask Martin Giles @econdicuss during a live Twitter event taking place on Twitter and The Economist's website. A 10-day debate on the PC going the way of the LP will also take place on the website from October 25th - November 4th.
For further information, please contact:
Ogilvy Public Relations
Laliitha Aiyer
Mobile: +91 9819199825
Email: laliitha.aiyer@ogilvy.com
