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Magic is back on Nickelodeon with Pick-A-Trick season 2

Media News

Mumbai, October 21, 2011

Nickelodeon, the leading kid’s entertainment channel launches the second season of the popular and hit kid’s show – ‘Pick-a-Trick’. Mandy the Magician captured a million hearts with his magical acts in season one & he is now back with a bang on ‘Pick-a-Trick’ Season 2 with an all new ensemble of eye-popping magic tricks & brand new locations only on Nickelodeon. The live action show will have the show host Mandy teaching kids some cool, do-at-home magic tricks! This weekly dose of magic - ‘Pick-a-Trick’ Season 2 will air every Sunday at 11.00 am, starting 23rd October 2011.

Commenting on the launch of the new season, Nina Elavia Jaipuria, Executive Vice President and General Manager, Nickelodeon India commented, “We at Nickelodeon identified the love that kids have for magic & pioneered the genre in India. Pick-a-Trick became a rage amongst kids in the first season with its unique proposition of teaching magic. We’re now taking this engagement to the next level with the second season of Pick-a-Trick with more complex & exciting magic tricks that will make kids as well as adults magicians at home!”

Taking the entire franchise of ‘Pick-a-Trick’ to another level, Nickelodeon has also launched a whole new range of magic products in the existing ‘Pick-a-Trick’ consumer products line. The fundoo and “do at home” magic tricks will now be available with higher engagement & complexity levels priced from Rs. 399 to Rs. 899, with an increase in the presence of the products across large format stores. The product line will include Street Magic 1, Street Magic 2, Master Magician 1, Master Magician 2 & Master Mania along with a signature special - ‘Mandy’s Special Edition’ which is a collection of Mandy’s favorite and special tricks for all age groups!

Adds Mandy, “Magic personifies passion, fascination and fun for me… I am thrilled to be part of the second season to entertain the viewers once again with my magical talent. In the first season I had some amazing moments with kids & parents and it’s a pleasure for me along with Nickelodeon, to introduce everyone to the world of fun tricks & easy-to-do magic once again. I’m even more excited this time since kids can now buy a special edition of my magic kit! I do hope that this time too I am able to fulfill the expectations of all the viewers and get them engrossed on the show.”

This season also brings along a few surprises - ‘Pick-a-Trick’ Season 2, provided kids with an opportunity to showcase their magical talent along with Mandy the magician for the first time on Television. These lucky winners were selected from the on-air contest on Nickelodeon and made it to the ‘select list’ by answering few simple questions.

With a brand new season, extended product line and a chance for kids to perform on television – Nickelodeon has the best of magical treat in store for you! So kids gear up for some fun, masti, and magical entertainment with ‘Pick-a-Trick’ Season 2, starting on 23rd October at 11.00am only on Nickelodeon!

Tune in every Sunday at 11am on Nickelodeon to catch your weekly dose of magic!

For further information, please contact:

Avian Media

Shweta Poojari

Mobile: +919819830369