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Like OK to broadcast new show 'Amrit Manthan' from February 26

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afaqs! news bureau
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Mumbai, February 23, 2012

What happens when excessive pride and greed seep into family relationships? When lacklustre walls of fake glory and glitter come crumbling down? Life OK's new show Amrit Manthan highlights the importance of a strong value system and familial ties than riches and social status. Amrit Manthan will premier on February 26, 2012 and will air daily, every Sunday to Monday at 8.20 pm on Life OK.

Amrit Manthan is a royal drama set in Punjab and is based on the story of two sisters, Amrit and Nimrit, who regress from being best friends to the worst of enemies, an animosity that is sparked by a dwindling dynasty, a facade of royal wealth and excessive pride and greed.

Amrit Manthan highlights a very key problem of today's imbalanced life – that excessive pride and greed can ruin relationships. It displays the gnawing importance given to wealth and social status by society today. The engaging drama is a riveting mixture of values, real life instances and brings to fore a rustic yet relevant matter, which often takes place in Indian families.

Speaking on the occasion, Ajit Thakur, general manager of Life OK said, "Amrit Manthan is a show based on the animosity between two sisters with conflicting value systems - one is ruled by desire and the other by sacrifice. It's the first time that a fiction drama is focusing on two sisters as protagonists. The show represents the Life OK philosophy, which urges people to nurture strong family relationships as opposed to prioritising greed, wealth and pride. If your life is balanced with good, healthy relationships, that's the only way life is ok.”

Amrit Manthan is produced Rajan Shahi Productions, that is known for its production values and strong story-telling vision.

For further information, please contact:

Hanmer MSL Communications

Ayushi Manihar

Mobile: +919820738717

Email: ayushi.manihar@hanmermsl.com

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