BIG CBS Prime to air latest season of Hawaii Five-0 from March 19

Media News

Mumbai, March 14, 2012

As India savors exclusive content with the latest-freshest-hottest content from the US, on BIG CBS PRIME, the Channel furthers its promise with the announcement of the latest season of Hawaii Five-0. The network which recently launched the ‘Choose-Your-Set-Top-Box Wisely Campaign, offers consumers the best possible entertainment mix while also educating them on how to choose their set top box basis the Channels and entertainment that they seek. BIG CBS Prime announces this programming initiative in keeping with its endeavor of equipping the consumers, operators and its extensive 7 bouquet channel to ride the impending digitization wave.

BIG CBS Prime is all set to launch the latest season of the hit Hawaii based cop show Hawaii Five-0 (Season 2). The smashing series from CBS is a police procedural drama show, currently on-air in the US and will premier in India beginning March 19th. The show will air from Monday to Friday at 9 PM.

With the excellent audience base and substantiating performance indicators, the Channel already boasts of relevant male eyeballs, making it an extremely effective medium for marketers wanting to reach out to the upwardly mobile men in the metros.

Hawaii Five-0 is a contemporary take on the classic series about a new elite federalized task force whose mission is to wipe out the crime that washes up on the Islands' sun-drenched beaches. Detective Steve McGarrett, a decorated Naval officer-turned-cop, returns to Oahu to investigate his father's murder and stays after Hawaii's Governor persuades him to head up the new team: his rules, her backing, no red tape and full blanket authority to hunt down the biggest "game" in town.

Catch Hawaii Five-0 Season 2 , starting Monday, March 19 at 9 pm only on BIG CBS Prime.

For further information, please contact:

Moes Art

Natashaa Bandodkar

Mobile: +91.9920087721

E-mail: natashaa@moes-art.com