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Channel7 launches ‘Main Bhi Jasoos’

Media Release, September 22

NEW DELHI

The focus of Channel7’s latest offering ‘Main Bhi Jasoos’, is ‘Interactivity’. Taking the genre of Non-Fiction Feature Programming a step further, India’s fastest growing news channel Channel7 will premier the opening episode of India’s first ever interactive Crime show Main Bhi Jasoos on Friday, September 23 at 11:00pm. The launch episode spotlights on the grey market business in the mobile phones category and focuses on how a small dispute leads to the murder of one of the partners.

All the cases that will feature in the episodes of Main Bhi Jasoos are real life cases. The anchor will unfold the details of a case in three segments and present the available clues to the viewers to enable them to identify the possible suspect. Each segment will reconstruct the event and the clues will be shared with the viewers at the end of the segment. This will provide an opportunity for viewers to participate and play Jasoos alongside. Main Bhi Jasoos is a high-energy show, which also exploits technology to go live & interact with viewers in real time.

To participate in the show viewers have to SMS with their options (suspect) to 7272 before the end of the show. Basis the correct responses, three winners will be selected before the end of each episode randomly and through a special telephonic interview the fastest finger winner (shortest lead time) will get to explain his rationale for identifying the correct suspect to the anchor.

Sharing the channels perspective on the new show, Piyush Jain, Chief operating Officer, Channel7, said “Our in-house research indicated that viewers try to play detective themselves while watching such crime related shows. Channel7 decided to add an element of interactivity and introduce an entirely new platform in the form of Main Bhi Jasoos for its viewers, thus providing them with an opportunity to investigate for themselves. The concept is truly novel and is sure to make its mark, an additional asset in our bouquet of entertainment shows.”

Channel7 will be giving away three prizes at the end of each episode of Main Bhi Jasoos courtesy Mitashi. These range from a Home Theatre to the first winner and a DVD Player and a Music System to the other two winners.

For further information, please contact:

Parul Bhasin

PR Pundit

P 2 Haus Khas

New Delhi 16

Ph: 26560415, 26513075

email: parul.b@prpundit.com