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Mumbai viewer wins bumper prize on Kohinoor Dekho Kohinoor Parkho

Media Release, September 22

NEW DELHI

Kohinoor, the popular mega suspense thriller which airs on SaharaOne Television daily from Monday to Thursday at 10:00 pm had organized ‘Kohinoor Dekho Kohinoor Parko’ contest which offered viewers an interactive viewing experience by adding stimulated excitement and buzz to this on going quest for Kohinoor by enabling them to win grand prizes. This Exhilarating contest was aired from 5th-8th September during the telecast of Kohinoor.

All that a viewer had to do was watch Episodes 1 to 4 from Monday to Thursday (5th to 8th Sept) at 10 pm and answer one simple question every day. Those who answered at least three of the four questions correctly could stand to win a Bumper Prize trip for two to Tower Of London for 2 days & 3 nights to see the Kohinoor. There were also consolation prizes for 200 other winners who could win for themselves exquisite jewellery. There was a tremendous response to this contest with SMSes pouring in from all over the country.

Samir Bubere from Mumbai won the Bumper Prize, thus getting the opportunity of a lifetime to fly to London to check out the coveted stone. 200 other participants won themselves exquisite diamond jewellery. "I have always been very keen and inquisitive about Kohinoor diamond and its whereabouts since I was a kid. There was always something mystic about it which induced me to know more and this contest helped me to make my dream come true! I am extremely thankful to SaharaOne Television for giving me this amazing opportunity. I am eagerly looking forward to traveling to London to check out the Kohinoor which, ultimately, is India’s crowning glory!”

Says Shantonu Aditya, CEO, SaharaOne, “The unique Kohinoor dekho Kohinoor Parkho contest received an excellent response from viewers, and has been yet another milestone in the innovative marketing of the show, because it gels so well with the content of the

thriller. Our heartiest congratulations to Samir Bubere for winning the bumper prize, as also to the 200 others who won themselves exquisite diamond jewellery.”

The mega suspense thriller, Kohinoor brings with it mysticism, numerology, astrology and astrophysics and as the story moves ahead -- a lot of historical characters also come to the fore. A large canvas to cater to all segments, excellent character sketching, besides the thrills & chills, makes Kohinoor for entertainment at its best! So, all you adventurous people who want to catch up on all the thrills, suspense and excitement, tune in to the latest mega suspense thriller – KOHINOOR, Mon-Thu, 10pm. Only on SaharaOne’s Television!

For further information, please contact:

Pavan R. Chawla

Ph: 55728903, 55524249

Mobile:9819293932

email: pavan@sahara-one.com

Ajinkya C. Mane

Ph: 55524340

Mobile: 9820234718

email: ajinkya@tv.sahara-one.com

Percept Profile

Anita Vallala/Vivek Kotian

Ph: 30408800/30408802

Mobile: 9819218314/9820310487

email: anita@perceptprofile.com

email: vivek@perceptprofile.com