With an objective to take the Amar Ujala brand closer to readers, Amar Ujala initiated interaction with its readers. The initiative started with a corporate social responsibility activity on World Earth Day. The activity was successfully planned and executed across AU footprints wherein the company asked its readers to "Plant a Tree and Save the Earth."
The initiative was flagged off by Amar Ujala by planting a tree in the name of the respective city. Tree plantation was supported by a signature campaign wherein in lacs of people across AU footprints pledged to save the earth and plant a tree.
Initiative was graced by the presence of Chipko Movement leader & famous environmentalist Padm Vibhushan Shri Sundarlal Bahuguna who also planted a tree with and sang a poem on the occasion. State cabinet Minister Dr. Indira Hridayesh and Harish Chandra Durgapal were among the other dignitaries.
Apart from tree plantation and signature campaign, readers were requested to switch off their lights for an hour in the evening on World Earth Day - April 22 and contribute their bit to Save Our Mother Earth.
"For a brand to flourish the brand needs to work at the grass root level and connect with its target group. We need to develop a bond with our readers to motivate him to like & develop a relationship with the brand."
Taking the drive forward brand has launched Mother's Day activity – Ek Paigam Maa ke Naam. With an objective to celebrate motherhood with readers, readers are asked to write a note, a poem or a song for their mother. Winners along with their mother will be will be felicitated on Mothers Day by Amar Ujala.
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