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MTNL launches exclusive mobile content for co-promotion of Dil Jo Bhi Kahey

Media Release, September 22

MUMBAI

MTNL Dolphin, today, announced a tie-up with Entertainment One and Mauj Telecom for the exclusive mobile content and co-promotion of the latest Amitabh Bachchan starrer, Dil Jo Bhi Kahey. The entire range of mobile content, including Wallpapers, Ringtones, SMS Tones, Colour Logos, Animation and Dialogues from the movie, are available on MTNL’s very own WAP portal, Fun Station.

MTNL has also announced a special offer of rent-free GPRS service for one month. Consumers can sms GPRS to 555 from their Dolphin phones to avail of the free GPRS facility. With this, MTNL also becomes the first mobile operator in Mumbai to launch Video Ringtone services.

Video-based ringtones are essentially ringtones with a video or animation clip. Just like regular ringtones, when the user gets an incoming call, a high quality video plays on the screen along with the sound. In addition, the name of the caller will be displayed over the video, if it is stored in your contacts. Video Ringtones have been made available in the following categories: Toons, Abstract, Animals, Bollywood, Models, Fashion, Spirituality, etc.

"MTNL's first movie association with the upcoming movie Dil Jo Bhi Kahey had many more firsts. Video Ringtones was an innovative product that Mauj launched on Fun Station, and was exclusively available on Dolphin for our GPRS customers. Fun Station is MTNL Mumbai's very own WAP Portal for downloading exciting ringtones, wallpapers, games and other interesting applications." said Shri Kuldeep Goyal, ED - MTNL Mumbai.

On the occasion of this tie-up, Mr. Amitabh Bachchan, said, "Video Ringtones is a real fun new ringtone application where mobile consumers get to see a video with full sound. I am very happy that this product launches premiering music video and movie clips content from my movie Dil Jo Bhi Kahey. This kind of co-marketing between the telecom and entertainment world is very heartening".

Arun Gupta, COO of Mauj, on the occasion of the tie-up, said, “Bollywood remains the most popular sources of entertainment in this country, and hence we are working with film production houses as well as cellular operators to bring more and more Bollywood content on mobile phones. MTNL Dolphin’s Fun Station portal is widely used, and is an apt vehicle to drive our objective. This initiative further proves that Mauj is at the forefront of producing quality wireless content.”

For Further Information Contact –

Sarika Salian

98219 06655