The recently named BIG RTL THRILL from the Reliance Broadcast Network and RTL Group joint venture will unveil their logo through a multi-media campaign on May 10th. The logo will be revealed through an extensive campaign across its television channel bouquet BIG CBS PRIME, SPARK, LOVE, SPARK PUNJABI, BIG MAGIC and UTV BLOOMBERG, which will run through the summer as the Channel gears for launch.
The logo of the new channel, which is positioned as the country’s first action entertainment channel, was designed by Singapore-based BDA and will be seen extended across various on-air elements like promo-packaging, on-air graphics and the channel id.
Targeted at male audiences across metropolitan and non-metropolitan areas in the Hindi-speaking markets, the look and the feel of the logo is strong, solid and in-your-face. The red color signifies energy, aggression and high action. The big, bold and sharp fonts and the rectangular block perfectly reflects the personality and core values of the channels which are - ‘daring’, ‘action-packed’, ‘electrifying’, ‘sporty’, ‘challenging’ and ‘adventurous’. The channel, which is a result of detailed audience mapping and insight mining among Indian audiences, thus has a logo that is simple, yet impactful and promises to connect well with the mass male audiences in India.
The present joint venture marks RTL Group’s entry into the burgeoning Asian television market and is Reliance Broadcast Network’s second international joint venture, following on the heels of its successful joint venture with CBS Studios International.
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