Divya Marathi, the Marathi newspaper of Dainik Bhaskar Group celebrates one year of historic success in Aurangabad. Divya Marathi was launched on 29th of May 2011 from Aurangabad and within short span of time 4 more editions followed in rapid succession from Nashik, Jalgaon, Ahmednagar and Solapur.
The response of Maharashtra readers towards Divya Marathi has been overwhelming and unprecedented, making it undisputed leader in all the 5 cities. This is a reflection of Divya Marathi’s editorial policy of “Nishpaksha & Nirbhid” (unbiased and fearless) approach to journalism. The robust game plan and twin-contact survey adapted by Dainik Bhaskar group enabled Divya Marathi to connect with the readers. This survey aimed at understanding the reader’s choice, needs, aspirations and gaps helped Divya Marathi to create a product that readers needed. the survey clearly directed that 97% of the readers required unbiased newspapers and they were looking at their city to become one of the major centre.
The IMRB survey of Aurangabad univocally brings alive dominance of Divya Marathi. As per the survey initiated by DBCL, Divya Marathi leads across age group & SEC-AB and has a AIR (Average issue readership) of 3.42 lac readers in Aurangabad. Serving the success has been achieved across other editions. The research also pointed out that the average Divya Marathi reader is 25+ years of age, belonging to Sec A/B/C households. For him the advertisement and news in the newspaper as well as his peer groups form a major source of awareness on his purchase decision. He has currently invested in a saving account and also has fixed deposits and avails of life insurance and medical insurance.
Speaking on the eve of 1st Anniversary, Nishit Jain, Business Head, Maharashtra, Dainik Bhaskar group said "This unprecedented success reflects the strong reader connect that Divya Marathi has been able to cultivate within its markets. Today with 5 editions, Divya Marathi provides complete central Maharashtra coverage across districts and towns such as Auranagabad, Nashik, Jalgaon, Ahmednagar, Solapur, Osamabad, Jalna and Beed with circulation of 3.75 lac copies. The area of Central Maharashtra is one of the most promising and potential market in rest of Maharashtra'
Abhilash Khandekar, State Head (Editorial) emphasizes the need to understand readers psyche and needs as the reason behind strong connect." He adds "The launch was just the first step but we at Divya Marathi remains committed to constantly evolve with our readers. We are a newspaper is created by the readers for the reader. Every edition of Dainik Bhaskar group newspaper including Divya Marathi is a result of well researched mandate from their readers, where their needs and aspirations are understood and the newspaper to reflect the realism of their life".
As part of the celebration a series of events like address by Swami Sukhbodanand on Managing change , Shiv Khera on Leadership qualities, Dr Kiran Bedi on Woman Empowerment, discussion on Indian Politics and its new challenges by Nitin Gadkari, Tariq Anwar and Mohan Prakash, Career fair for the young adults and students, Marathwada Bowling Championship, a entertainment evening with Mushayara and Ghazals and a Marathi Kavi Sammelan are already on its way in Maharashtra to celebrate Divya Marathi 1st anniversary.
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