MTunes HD launches 'MTunes Trending20'

Media News

Mumbai, August 3, 2012

MTunes HD – India's first Bollywood Music Channel in HD has announced the launch of its unique countdown show called 'MTunes Trending20', presented by Bharti Airtel. This is in keeping with the channel's premise of delivering "music like never seen before".

Historically, countdown charts have been based on record sales. However, given the fact that today mode of music consumption is spread across multiple platforms, MTunes Trending20 for the first time in the history of Indian Music television, brings to its viewers a comprehensive analysis of audience preferences across 5 platforms. The final chart will be compiled by India's largest media research organization - Ormax Media.

The five platforms will be Radio popularity compiled by Radio City, Digital downloads provided by Hungama, YouTube views & Heartbeats (weekly music research) by Ormax Media and audience preferences as recorded by MTunes HD. A normalized measurement formula based on TV Ratings Data, Radio Aircheck, SMS requests, downloads/usage tracking across mobile service providers and views count on popular internet video sites will be collated to generate the weekly chart.

Presented by Bharti Airtel, the weekly show scheduled to launch from Aug 04 every Saturday 9pm & Sunday 11am will play the top 20 songs of the week. Through the week the top songs on MTunes Trending20 will also be highlighted on the daily play list.

Speaking on the occasion, Saravanan P, CEO of MTunes HD said, "MTunes Trending20 is a reaffirmation of our promise to deliver 'Music Like Never Seen Before' and strengthens a long line-up of path-breaking formats like Kal Ka Superhits, Handmade and MBox already on the channel. We have pioneered the industry by launching the World's first HD Bollywood Music Channel and are committed to consistently drive growth for our stakeholders. This show will deliver the gold standard of Bollywood music rankings to the industry and is among several initiatives in the pipeline that will make the MTunes HD viewer FEEL THE MUSIC!"

Shailesh Kapoor, CEO - Ormax Media added: "Today, music is consumed across media – television, radio, internet, mobile phones and other digital devices. MTunes Trending20 is a unique property that captures the combined effect of all these media."

MTunes Trending20 launching on 4th August, airing every Saturday 9pm & Sunday 11am, will be an interesting, engaging and interactive show to watch out for. The channel is believed to be pricing the property at a premium and is confident of changing the game for the genre with its unique concept and distinct proposition.

"At Radio City, we put in a lot of emphasis on music research to ensure that we give the best and the most melodious music to the listeners. We have been on the forefront of creating an outstanding listener experience. So, when M Tunes approached us for the alliance for their new property ‘MTunes Trending 20’we saw huge synergy. As we are sure that through this alliance, we could help in charting out the top 20 songs that rule the listeners mind and further build a strong connect with our listeners and viewers respectively."

For further information, please contact:

Helios Media

Amitabh Biswas

Tel: 022 42556666

Email: amitabh.b@heliosmedia.in