DID L'il Master's Salman Special Scoops up a Whopping 7.5 TVR

Media News

Mumbai, August 17, 2012

Proving that it is the undisputed ‘baap’ of all shows, India’s No. 1 non-fiction show ‘Knorr Soupy Noodles DID L’il Masters powered by LR Active’ scored an all-season high with a phenomenal rating of 7.5 TVR in week 32’12. This makes it the highest rated television episode across all Hindi GECs in the year 2012. The episode scooped up an even higher rating of 7.7 TVR across digital households in the HSM. (Source – TAM Wk 32'12 ratings). Mumbai viewership for the episode scaled a whopping 11.6 TVR.

TAM Week 32’12 ratings has Zee TV racing past Star Plus (227 GRPs) in the Non-film/events GRPs race with a rating of 230 GRPs. The channel is No. 1 in Primetime (All days, 1900 - 2330 hrs, CS Males 4+) with 119 GRPs. Zee TV has strengthened its position in the weekend primetime slot (Sat - Sun, 1900 - 2330 hrs) and rules the roost with 61 GRPs. The channel shares the No. 1 position with Star Plus (Mon-Fri, 1200 - 1600 hrs) with 28 GRPs each. Zee TV stands at No. 2 in the Hindi GEC space with a robust 247 GRPs.

‘DID L’il Masters’ was the first-stop for Salman Khan and Katrina Kaif’s film, ‘Ek Tha Tiger’s pre-launch promotions and the reach it offered to the film’s publicity campaign has undoubtedly contributed to the glorious opening of the film. The episode which scored the outstanding rating of 7.5 TVR saw superstars Salman Khan, Katrina Kaif, Mithun Da and the brat-pack bring the house down with their terrific dance acts and playful camaraderie.

Ajay Bhalwankar, Head- Content, Hindi GECs, ZEEL said, “We are absolutely overwhelmed at the sheer hysteria the entire season of ‘DID L’il Masters’ has generated. The show has enjoyed a strong and consistent viewership all through its course. This episode scaling an all-season high of 7.5 TVR reiterates that the right setting, the right mood, the most talented, adorable kids of India coupled with Salman Khan results in nothing short of an explosion of entertainment!”

Swirling up a magical blend of jaw-dropping dance acts and the heart-warming innocence of the most talented kids across the country, ‘DID L’il Masters Season 2’ has been a delight to watch and has ruled the TRP charts since its launch! Last Sunday, August 5, Salman dared to do what no other visiting celebrity had attempted. He dragged Mithun Da into performing a series of physical challenges and stunts, leaving India’s original disco dancer huffing and puffing by the end of it. Dada was clearly the scapegoat of the day as the entire audience, cast and crew burst into fits of laughter when Salman cornered dada into trying Raghav’s famous ‘slow mo’ style.

The talented contestants of Season 2 of ‘DID L’il Masters’ will now lock horns with the Season 1 contestants in an interesting dance challenge called ‘Dance Ke Superkids’. The reality show will be judged by Farah Khan, Geeta Kapur and Marzi Pestonji. So viewers can tune in to ‘The Battle of the Baaps’ every Saturday & Sunday at 9 PM from 25th August.

For further information, please contact:

Zee Network

Anuj Talpade

Email: anujt@zeenetwork.com