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The Luxury Market in India: Maharajas to Masses

Media News

New Delhi, August 22, 2012

As developed markets continue to battle economic turmoil, India offers luxury brands unrivalled growth opportunities. The growing significance of a consuming class suggests that India is well-positioned to become the next China. The luxury market in India is a market from Maharajas to Masses.

International luxury brands have India on the radar to capture the luxury rupee. However, despite India’s strong cultural and historical tradition in luxury, international luxury brands are still navigating a way to win over India’s heart and pocket. In a bid to make the path easier for luxury brand heads and marketers, The Luxury Market in India: Maharajas to Masses sets out to address issues that are critical to unlocking the potential of India’s luxury market. The book, edited by Mr Glyn Atwal, Associate Professor at Burgundy School of Business in France and Ms Soumya Jain, Chief Editor & CEO of LuxuryFacts (India’s first online luxury magazine), represents a breakthrough in luxury business intelligence.

The Luxury Market in India: Maharajas to Masses is a window into the highly complex Indian luxury market. With contributions from credible brand and luxury experts, it is a collective guide covering all aspects of the luxury journey in India, starting with its history of luxury, understanding consumption patterns and codes of consumption, analysing strategies to enter the Indian market, magnetizing India through its own individualistic language, communicating the philosophy of luxury brands, and finally understanding India's own luxury.

Mr Sanjay Kapoor, Managing Director of Genesis Luxury Pvt Ltd, in his Foreword for the book, says, “Glyn and Soumya have crafted a book that go beyond traditional business problems. Original contributions offers fresh insight and diverse perspectives that are challenging previously held assumptions. The book is one of the very few that takes a strategic and practical approach in getting to grips with luxury strategies in India. It will surely enable luxury players to acquire the necessary skills and competencies to seize the real India.”

The Luxury Market in India: Maharajas to Masses will be launched in early September 2012. The book, however, can be purchased at a pre-launch discount from Amazon, Flipkart, Barnes & Nobles and other major online retailers.

For further information please contact:

Luxury Facts

Soumya Jain

Tel: +91-11-41097897


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