MAX, the Premium Hindi Movies channel, will pay tribute to Hindi Cinema’s noted film director, screenwriter and film producer Yash Chopra, who passed away in Mumbai on Sunday, 21st October 2012. MAX is all set to relive the romance and the magic of love by airing back to back movies the entire day created by this immensely talented movie maker on Wednesday, 24th October, 2012.
Yash Chopra was the founder of Bollywood's premier banner, Yash Raj Films, and one of the industry's most powerful movie moguls who shaped the career of the two greatest milestones of Bollywood; Amitabh Bachchan and Shah Rukh Khan, apart from others. He was a man who immortalized love in an inexplicable way and entertained Hindi cinema viewers across generations all over the world. With his intermittent and aesthetic sense of creativity he essayed romance and emotions like no other and became a trendsetter with many of his iconic films which went on to become box-office blockbusters.
Neeraj Vyas EVP and Business Head MAX, said, “Yash Chopra changed the façade of romance in Hindi cinema and made it a brand in Bollywood, delivering super hit films in his five-decade long illustrious career. The industry mourns the loss of this legend. We at MAX will pay homage to him by showcasing some of his blockbuster hits that include Veer Zaara, Kabhie Kabhie, Lamhe, Chandni and Silsila. Needless to say, Hindi cinema will never be the same without him.”
Relive Yashji’s golden films all day long on Wednesday, October 24th Only on MAX