EduMedia to organise Decoding Kids Conclave

Media News

National, November 09, 2012

Every kid is unique and yet similar to their age-group in some way. They are complex and simple, approachable and distant – all at the same time. In other words, there is no blueprint to understand them. EduMedia announces Decoding Kids Conclave 2013: a first-of-its-kind initiative in India which will be an annual knowledge-sharing platform to enhance the understanding about kids amongst people who want to engage with them. This year’s theme is ‘Marketing to Kids’and it will be held on 16th January, 2013 at The Lalit,Mumbai.

“Decoding Kids Conclave aims to answer some of the biggest whys related to the kids and how to go about effectively and responsibly engaging with them,” said Tabassum Modi, Executive Director, EduMedia India. “It will serve as a platform for those who are interested in knowing about the dynamic world of children.”

Decoding Kids Conclave will havean array of topics related to marketing to kids like research perspectives, digital marketing to kids, kids as future consumers, responsible marketing to kids, kids in advertising, rural marketing for kids products and unforgettable brand marketing campaigns to name a few. These interesting and informative sessions will be held by renowned industry experts. Some of the speakers lined up include PrahladKakar(Ad Guru &Founder of Genesis Films),Pradeep Kashyap(CEO, MART & President, Rural Marketing Association of India - RMAI) and Rajiv Chilaka(Creator of Chhota Bheem &Founder-Director, Green Gold Animation).

Prahlad Kakar, commenting on the initiative, said that, “I’m looking forward to the Decoding Kids Conclave as there are going to be a lot of opposing points of view about the best way to deal with kids. Kids are actually like little adults – they have complete free reign but without the sense of responsibility.” About what to expect from his session, he added “There has been a complete dark hole about kids in advertising. No research has been done about the effect of advertising on kids. There is so much subliminal content. It is content meant for adults that the kids watch - so you can imagine what impact it will have on kids!”

Pradeep Kashyap commenting on the initiative said that, “Marketers have never had a focus on rural and small town kids though their number is 4 times the number of urban kids. I will talk about this new opportunity, family budgets on kids spends, challenges in developing appropriate products and offering them at affordable prices. Decoding Kids Conclave is a much needed initiative for the marketing fraternity to collectively try and decode what kids buy, who decides the purchase, other influencers and where do they buy. I compliment the organizers for taking this very timely initiative”

Decoding Kids Conclave will witness huge participation from brand managers & developers, marketing managers, product developers & innovators, advertising agencies, event agencies, PR professionals, researchers, entrepreneurs targeting kids, TV Professionals and other professionals working in the kids segment.

For more information about the conclave, log on to http://decodingkids.in/

For further information, please contact:

Linopinion

Hurlene Kharbanda

Mobile: +919819186503

Email: Hurlene.kharbanda@loweandpartners.com