Celebrating its 15 years of existence, PVR brings yet another stupendous cinematic exposure in the Silicon Valley of Bangalore, 15 November, 2012 India. PVR Ltd., the pioneer in the multiplex and entertainment industry in India has announced the launch of PVR Orion cinema, an eight screen multiplex in Bangalore today. After the largest multiplex in India, Bangalorites get the opportunity to experience an ultimate movie viewing with ECX (Enhanced Cinema Experience) technology. With this launch, PVR today stands at 213 screens in 46 cinemas in 13 states, 1 Union territory & 27 cities across India.
The launch of Enhanced Cinema Experience (ECX) in Bangalore raises the count of PVR cinemas with ECX technology to two, with its first launch in PVR Kurla, Mumbai. PVR Ltd. spreads its wings yet again identifying an important market as part of its growth strategy. Enhanced Cinema Experience (ECX) will prove to be a premium entertainment experience for the movie connoisseurs with special attention paid to its interior architecture. This multiplex design is based on the reinterpretation of the Lotus flower evolving beauty and aspiring to become a part of the visitor's long-term memory. With reaching a mark of 200 screens and celebrating 15 years of existence, the launch of PVR Orion will add another feather to the PVR brand name.
PVR (ECX) will introduce the next level of cinema experience with; 4K Digital Projection System, 7.1 Dolby surround sound and 8 silver 3D screens. Also the Gold class to be soon launched will be equipped with headphone facility for better sound. This will be accompanied with exclusive gold lounge & kitchen and a wide variety of freshly prepared food and beverages.
On the occasion, Mr. Ajay Bijli, CMD, PVR Ltd. said, the launch of PVR (ECX) will raise the movie watching standard to another level of enjoyment and pleasure. Besides having the largest multiplex in India with 11 screens (with IMAX theatre) at PVR Forum, PVR (ECX) at Orion Mall, will redefine cinema, proving to be a treat for the movie enthusiasts.
Mr. Sanjeev Bijli, JMD, PVR Ltd. said, “Bangalore has been our area of focus, considering a strong and huge market spread and acceptance for more than 5 different languages/content. The market is very fertile to witness an enhanced cinematic exposure with the launch of ECX cinema leading to a massive content spread.
With the recent trend of increasing film makers and abundance creativity in the city, PVR Orion cinema with a seating capacity of 2718 people will prove to be a good platform for movie connoisseurs. is one of the largest seated among PVR properties. PVR Orion will showcase blockbusters films, at a special offer starting Rs. 90 - 320 and present regional/Kannada movies ranging films, ranging from, Rs. 70- 220. This price offering is sure to increase foot falls and further appraise the entertainment business in the Silicon Valley of Bangalore.
Spread across an area of 1, 15,000 sq. ft. the property will provide an ultimate cinema viewing experience to movie lovers.
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