"OMI executed Monte Carlo's eye catchy Outdoor Campaign Gets you Chill the Chill, this winter"

Media News

New Delhi, December 22, 2012

The high decibel outdoor Campaign was to announce its Winter Collection using a well planned out of home medium strategically targeted to generate impact and drive sales.

OMI handpicked high quality sites near exclusive Monte Carlo showrooms and on prominent arterial routes creating super buzz and therefore resulting in forced visibility.

Multiple creative's depicting the Bright and lively collections donned the stretches adding a freshness element and thus, breaking the clutter.

Campaign started from the early week of October and will be visible till the end of December.

Commenting on the Campaign, Mr Anoop Das,Brand Head-Monte Carlo said, " Be Out of Home & Chill the Chill, this winter with Monte Carlo- The winter campaign of Monte Carlo is targeted at SEC A and A+ audience in the age group of 18-27 years. Monte Carlo is the most sought after brand for Winter garments. To stay ahead, you need to be on your toes & keep beating the competition, always.

OOH campaign is an important part of our communication brand strategy to reach out to the target audience. In Delhi NCR & entire North India, we were up with the campaign much before others.

Outdoor media always carries and is noticeable with bright & colorful images which is Monte Carlo's strength. What we just needed, was, to be present on impactful sites at strategic locations and, as desired, the campaign has been the talk of the town for the way it was planned & executed. The buzz is created & we are ecstatic.

Apart from North India, where it's Winter time, we have also done campaigns in various other cities to showcase our varied range of Outerwear for Men & Women

Talking further, Mr. Atul Srivastava, COO, added, "OMI had proposed and executed an out of box innovation for Monte Carlo earlier this year. This we believe consolidated Client's trust in our capabilities. Laqshya- OMI is known for "campaign- value” rather than tagged as Commodity & Bulk Buyer. It was therefore a natural association when client saw the Value, Laqshya- OMI offered with the plan of this campaign. We planned and succeeded in delivering the very high OTS and the imagery through this campaign. We are sure that Monte Carlo will add to our record of highest retention rate of clients by any OOH agency.”

For further information, please contact:

Monte Carlo

Anoop Das

Tel: 0124-2430531

Email: anoop.dass@owmnahar.com