MobileChilli.com - Worlds' biggest mobile software and gaming solutions website launched

Media Release: October 12th

PUNE

LavaCards.com announced the launch it's new portal MobileChilli.com - World's biggest mobile software and gaming solutions portal as a 100% owned new venture. This new site is aggressively promoted through online markets in more than 51 countries.

Salil Mahajan - CEO of LavaCards.com expalined the background and genesis of the site 'mobiles are now the basic need of life and so the need to enchance and spice up one's mobile with ringtones, wallpapers and games. We believe that mobile software and games are most liked by the people and they are always eager to download new hot-bies for their mobile. So we decided to concentrate on the mobile market and thus planned to penetrate in this $7 billion and ever increasing market.

MobileChilli.com is now connecting in more than 51 countries, with support to 900 and more mobile phones, by connecting to more than 150 cellular operators and thus reaching 750 million people worldwide. MobileChilli.com is designed to directly offer ringtones, wallpapers, logos, screensavers, avatars, mobile videos, games and much more entertainment stuff for all most every country in this world. For this MobileChilli.com has licensed out the use of all these ringtones, games from its partners and will keep refreshing the game deck on a daily basis. The mobile entertainment stuff is been very carefully selected to best fit for the specific customers of respective countries. The base line of the site is 'Spice your mobile' and the content portfolio is addictive enough to keep a visitor engrossed for hours.

The site of course has a very cool look with a 'hot chilli' as a service mark which flvaoured with the catchline to spice the mobile. Just by the way the site behaves and speaks, it will be reason enough to draw in visitors.

As regards the financial model, Mobile offerings, downloadable games and advertising will generate revenues as the traffic begins to ramp up rapidly and also as broadband gains prominence. MobileChilli will encourage developers, games publishers and start up entrpreneuer to create mobile gaming content to host on its site on a win-win commercial partnership.

Summing up the launch, Salil said 'it's high time that india doesnt had any core mobile ringtones and gaming solutions site, so we are fully dedicated to launch the special service for india, soon. In next two months the service will be extended to more than 65 countries, connecting to 1000 million people.

Leela Poonawallha (PR Officer)

LavaCards.com

(PHONE: 9890627646)