National, January 17, 2013
India’s first ever reality talent-hunt series based on hairstyling, TRESemmé presents A Cut Above on zoOm, will give budding stylists a chance to prove that they are a cut above the rest in the world of hairstyling. Renowned celebrity hairstylists Aalim Hakim, Rod Anker and Natasha Naegamvala will lead the hunt for the most talented young fingers across the country, mentoring and judging the shortlisted contestants to finally select a winner who is a cut above. This high-octane and stylized reality show is presented by TRESemmé, makers of a wide range of quality hair care products for salon-gorgeous hair.
Says Mr. Srinandan Sundaram, General Manager Haircare, Hindustan Unilever Limited, “TRESemmé believes in the intrinsic consumer aspiration to have salon like hair every day. TRESemmé is dedicated towards addressing this consumer need and brings professional salon like transformation for women at home, everyday. In keeping with this simple truth, we are proud to be associated with this show, a unique platform for budding hairstylists, that encourages savvy style seeking women to look and feel fabulous.”
Raised on a glamorous diet of Movies, Media and Fashion the urban Indian youth are more style conscious today than ever and believe in looking their best to face the world. Hairstyling has evolved over the years to become a serious profession that is considered both stylish and aspirational. From contemporary runway looks to classic cuts, a hairstylist is ever learning and adapting new trends to keep their clients looking great!
Speaking about the new show, Mr. Avinash Kaul, Chief Executive Officer of ET NOW, TIMES NOW and zoOm said, “zoOm has always engaged its audience with innovative content that captures the aspirations and desires of the youth. TRESemmé presents A Cut Above is a unique platform that will showcase budding hairstylists and give them a gateway into the world of glamour and style that their mentors like Aalim, Natasha and Rod are already a part of. Their journey and struggle as depicted on the show will at once be interesting and inspiring for zoOm’s young audience.”
Contestants for TRESemmé presents A Cut Above on zoOm stand a chance to get shortlisted for the show on the basis of their their technical skills, knowledge & creativity. Their only aim – cut through the competition and make a grand entry into the glamorous world of fashion and styling.
Celebrity stylist and mentor Aalim Hakim, Artistic Director & Owner - Hakims Aalim said, “I am really excited about being a part of this show as it is an exciting concept and the first of its kind in India. Through this show, I will be mentoring the budding talent to infuse passion into the technicality of hair-styling!”
Rod Anker, Australian Celebrity Hairstylist & Director - Monsoon Salon added, “zoOm has always been at the cutting edge when it comes to style and glamour and this new show will do just that. I am thrilled to be mentoring these young enthusiasts as they mould global style trends with local sensibilities. I’m looking forward to some creative madness!”
Says Natasha Naegamvala, Director – Nalini Salon, “I started out young in the profession of hairstyling and I can relate to the enthusiasm and zest that the youngsters have about styling. zoOm is providing an extremely glamorous platform to encourage talented style junkies. I look forward to being a part of the show.”
TRESemmé presents A Cut Above, will be supported by a holistic marketing approach through print, online, on-air and will further reach out to its Target audience by promotions across various salons. To create buzz at the local level in the key cities zoOm has tied up Radio City as Radio Partner. To engage the stylish and upbeat TG, zoOm has partnered with ELLE as the magazine partner and Zovi as the online partner. The channel has also got on board prominent brands like Lux Body Wash, Pepe Jeans London, Vega Beauty Accessories, Aircel and Javed Habib.
Through a nation-wide call for entries, contestants can register themselves on apps.facebook.com/acutabove. The winner will get a chance to be the official hair stylist for a TRESemme fashion event . Lat day for entry is 23rd January, 2013
For further information, please contact:
LINOPINION – The Lowe Lintas PR Division