Kataan Bazaar to leverage social media; appoints Windchimes Communications as its social media agency

Media News

National, March 14, 2013

As part of their Social Media marketing strategy, this online shopping portal will work towards consolidating its online presence under one roof, to get an incremental reach.

The brand, which just started with NCR region in Delhi, plans to extend its reach across other cities in the near future.

Kataan Bazaar, specializing in Banarasi Saris and ethnic wear for all genres, now also plans to unveil beautifully designed and weaved products, this time directly and online.

Kataan Bazaar, the online shopping portal has tied up with Windchimes Communications to strategize its social media marketing. The Mumbai-headquartered agency, in this role will handle the social media presence for the company and work towards creating the buzz for its wide range of products, and also build stronger relationships with the audiences via engagement on social media platforms like Facebook, You Tube and Twitter.

“Social Media, nowadays stands as a dominant marketing tool offering businesses & brands a great potential to grow. Social media functions as a crucial source of information, greatly influencing the buying decisions of the consumers. The reach of social media is also quiet vast, making it unavoidable for organizations”, said Abdul Rahim, (designation), Kataan Bazaar. “And partnering with Windchimes, which comes with a standing reputation, gives us an assurance that we will be able to leverage our social reach effectively.”

Windchimes, as a part of their scope of work, will work closely with the Kataan Bazaar team based in New Delhi, on consolidating the online presence for Kataan Bazaar across the nation. Windchimes will also serve as a key moderator for the organization on social media initiatives and will work to build and execute social media strategies that will help the brand to reach out to a much wider audience in the online space.

Nimesh Shah, Head Maven, Windchimes commented on the same, “We are extremely proud to associate with and be the social media partners to such a reputed brand. Our objective will be to use social media effectively for the brand to meet their business objectives. Working closely with the team will surely enhance Kataan Bazaar’s social media presence.”

For further information, please contact:

Windchimes Communications

Nimesh Shah

Tel:(91 22) 26472061

Email: nimesh@windchimes.co.in