My MBlaze - My Style; MTS Launches Customized MBlaze Dongles

Media News

Bangalore, March 14, 2013

Sistema Shyam TeleServices Limited (SSTL) that operates its telecom services under the MTS brand has unveiled a new range of customized dongles MBlaze adorning a new avatar. Through this initiative, the Company is catering to the philosophy that no 2 customers are alike. This customized range of dongles brings to the customers a range of customized data benefits along with a dongle that reflects their personality.

ChromaAccording to Leonid Musatov, Chief Marketing & Sales Officer, MTS India, “The young minds choose everything as a perfect reflection of who they are; the clothes they wear, their status updates or profile pictures, their desktop image, or even their timekeepers. MTS has introduced a range of limited edition dongles specifically targeting this mindset. This is a first of its kind initiative and I am sure it will change the way consumers interact with their dongles”.

MTS has launched these customized dongles to create a differentiation & build brand preference amongst the target customers through personalized form factors & customized VAS packs suiting one’s need. Currently there will be three fresh designs launched in the market, the Music dongle, the Lifestyle dongle and the Gamer dongle. The Company is also planning to launch an interactive online platform to enable customers to even design their own dongles in the near future.

These customized MBlaze dongles would be available at all MTS branded outlets in major cities across Delhi NCR, Karnataka, Kerala, Rajasthan, Tamil Nadu and West Bengal.

Additional Benefits.

· Customers just need to pay Rs. 1299 and do a first recharge of Rs.888 to get 8 GB data usage with 30 day validity, all packed in to a customized dongle of their choice.

· Additionally, customers availing this to also get data usage worth more than Rs.2600 and VAS services worth more than Rs.700 (MTS TV,MTS Music & MTS Games On Demand).

Please visit www.mtsindia.in, for more information

For further information, please contact:

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Neeti Mathur

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Email: neeti.mathur@adfactorspr.com