Istikana and Everymedia Technologies sign strategic content deal

Media News

National, April 10, 2013

Everymedia Technologies recently signed a strategic content deal with Istikana. The scope of the agreement includes the screening of around 200 premium Bollywood film titles, distributed by Everymedia, on Istikana’s video platforms.

Gautam B Thakker, CEO, Everymedia Technologies Pvt. Ltd. stated, “We, at Everymedia, believe that all content should be present on the digital platform, for everyone to have an easy access. Taking Bollywood movies to Middle East and North Africa (MENA) – on a digital platform - where there is a vast audience for such films, was a perfect fit for us. We are thankful to Istikana, for hosting the content on their esteemed movie portal and the production houses, for their association.”

Istikana co-founder Tareq Abu-Lughod stated that “Bollywood is one of the most important film hubs in the world in terms of number of films being produced. We shall showcase some of the best films Bollywood has to offer to many fans around the world, MENA and specifically to those residing in the GCC.”

Head of Content Alliances & Syndication at Everymedia Technologies, Vishvendra Sharma said: “The MENA is a huge market for Indian Entertainment content which cannot be overlooked. With growing popularity of Indian content around the globe, MENA has certainly become an important market and we see a lot of opportunity in content consumption. There is no theatrical or DVD release of Indian Movies in this region making Internet, VOD, Mobile a very integral platform for content delivery to the audience.”

“With Istikana’s growing popularity and subscriber base in the MENA region, we are confident that Indian content will become more popular. Associating with Istikana gives both companies a first mover advantage with the kind of content we have to offer. We looking forward to a great experience.”, Vishvendra Sharma said.

Tareq Abu-Lughod added: “EveryMedia is a leading player in the digital content space with a strong foothold in Bollywood. It has a capability of offering viewers the flexibility and convenience of watching a bouquet of content to watch anytime, anyplace and on any device and this is exactly what we provide at Istikana.”

Everymedia Technologies association with Istikana makes it a first Indian Content company to enter into internet VOD in the MENA region.

For futher information, please contact:

Everymedia Technologies

Krupa Thakker

Mobile: +919920822218

Email: krupa@everymedia.in