Coke Studio@MTV and Blue Frog launch the 'leapFROG to Coke Studio@MTV' initiative

Media News

New Delhi, April 25, 2013

Coke Studio@MTV heralds its third season with a special 'leapFROG to Coke Studio@MTV' initiative, offering the best musical talent in the country aonce-in-a-lifetime opportunity to feature in the famed musical extravaganza. The 'leapFROG to Coke Studio@MTV' initiative, which is set to be held at the Blue Frog, Delhi and Mumbai over the coming month, will give bands playing Independent musica special chance to fast-track their way to glory.The winners of this initiative will go on to perform in a multi-producer episode of Coke Studio@MTVSeason 3.

Speaking about the initiative, Mr. Wasim Basir, Director, Integrated Marketing Communications, Coca-Cola India says, “Every artist finds a unique expression in music, and Coke Studio is a one of its kind platform that has made an honest attempt to unite our diverse country's myriad musical disciplines to create exceptional musical confluences. The response to Season 2 was overwhelming. The adulation from the audience propelled us to take the show to the new level, and for the first time, open up the platform to music aspirants through the 'leapFROG to Coke Studio@MTV' initiative. We hope to see a wide cross-section of bands from all over the country come forth and 'Open Happiness' by joining Coca-Cola in its journey to inspire and provoke innumerable moment of happiness through its flagship music property, Coke Studio”.

Building on the phenomenal success of Season 2 of the series that captured the imagination of Indian audiences with 12 breakthrough producers and over 200 incredible musicians, this year's edition of Coke Studio@MTV will take the musical journey to the next level. As a precursor to season 3, the 'leapFROG to Coke Studio@MTV'initiative invites bands to send an original composition or a rendition of an original folk composition in the open domain, not belonging to any label. Entries can be sent to leapfrogtocokestudioatmtv@gmail.com. They can be in form of an attachment (audio/video files) or a link from YouTube. The top 24 selected bands will then go on to perform at the Blue Frog in Delhi and Mumbai to contest for the coveted spot that will elevate them among the country's most gifted musicians.

According to Mr. Aditya Swamy, EVP and Business Head, MTV India, “As we curate the show, we are always looking to present artists that are below the collective conscience. This platform gives us a window into the growing Indi music scene from where we have found some incredible talent in the past. Being a platform that discovers and supports young talent is in the DNA of MTV. It's this very aspect of discovery that makes the show exciting for the viewers as well. So I am looking forward to hearing some fresh new music”.

According to Mr. Simran Mulchdandani MD, blue FROG, “Since its opening in Mumbai and Delhi, blueFROG revolutionized the live music scene by creating a stage that gave artists of all genres and styles a chance to perform in the two sweetest sounding venues in the country. By carefully curating performances, audiences have had mind-blowing experiences, new talent has emerged and a proper economy around music has developed. Creating a platform for the next generation of artists was always a priority - this is what achieves longevity. The Early Set at blueFROG was the first step in that direction, and saw the birth of several new bands that have gone on to perform on big stages at festivals around the world. leapFROG To CokeStudio @ MTV goes several steps further: it will discover new talent and create opportunities for budding musicians by giving them a chance to compete for a spot on the hugely successful Coke Studio@MTV. It has the potential of becoming the largest platform for artist discovery in India and being a part of this initiative is a huge milestone.”

THE ROAD TO Coke Studio@MTV – Season 3….STARTS HERE!!!!

Coke Studio is the Trademark of The Coca-Cola Company, Coca-Cola and Coke are the registered trademarks of The Coca-Cola Company

Coke Studio @ MTV- season 1& 2, produced and broadcasted by Viacom 18 in association with Coca-Cola India Pvt Ltd

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