Sandesh offers 'Augmentising' to its advertisers

Media Brief

National, May 20, 2013

Ever since Sandesh launched its augmented reality app ‘Sandesh Smart’ a month back, which allows readers to access multimedia content like videos, photos, polls, contests and games directly from the newspaper, the way the Sandesh readers are engaging with the newspaper is changing rapidly. The app has gone on to become so popular with its readers that it has seen over 3 lakh downloads and over 16 lakh engagements within a month. And with this power of technology, measuring the newspaper readers’ engagement levels in real time has become a possibility.

With a substantial base of its readers using Sandesh Smart app, Sandesh has now also opened up the use of this technology for its advertisers. “The success we have got with Sandesh Smart has encouraged us to create an augmentising platform for our advertisers which will allow them to engage with the consumers like never before” said Parthiv Patel, Managing Director – Sandesh.

On 20th May, Sandesh carried its first augmented advertisement for the real estate project named ‘Applewoods’ which built engagement with the readers by providing them with the videos of the sample house, overall site progress and an opportunity to take part in a cash back contest. As per the data reported, this digital content was accessed more than 1500 times by the readers.

“In a market, where the newspapers are flooded with the real estate ads, it is always a challenge to stand out. What Sandesh Smart has allowed us is to build the digital engagement in a newspaper advertisement, something that was never possible and it also helped us to generate interest among the consumers. Ever since the ad got released we got many inquiries where the individual has seen the sample house videos using Sandesh Smart and then wanted to visit the project development site in person. ”, said Mr.Saurabh Shah, Executive Director – Applewoods.

“The possibilities for advertisers to bring their brands to life and engaging with consumers using Sandesh Smart are enormous. We are now looking at working with many more brands for more such augmented advertisement solutions”, said Parthiv Patel.

How to download and use Sandesh Smart App

Step 1:

Download: SMS ‘SMART’ – 54959 or log on to www.sandeshsmart.mobi from the smart phone

Step 2:

Scan: Open Sandesh Smart app on your phone and scan picture Logo s carrying Sandesh Smart by focusing your phone's camera on it.

Step 3:

Get More: You will get various options that'll enable you to view and share interesting multimedia content

For further information, please contact

Sandesh

Aditya Shah

Mobile: +919099059532

Email: aditya.shah@sandesh.com