BIG MAGIC launches Rasoi ki Rani - Aam V/s Khaas

Media News

Mumbai, August 02, 2013

BIG MAGIC, the flagship general entertainment channel from the Reliance Broadcast Network stable, announces the launch Rasoi Ki Rani – Aam vs. Khaas - an exciting extension of its culinary show that brings television actresses and the ‘aam’ junta on the same platform. Hosted by celebrity Chef Rakesh Sethi, the show will witness a food challenge between popular television faces and their fans as they focus on showcasing their knowledge about all things food. Be it games, or quizzes or simply cooking from their heart, Rasoi Ki Rani – Aam vs. Khaas promises to encapsulate it all while offering superlative entertainment. The show will launch on 5th August, 2013 and will air every Monday to Friday at 5pm on BIG MAGIC.

Rasoi ki Rani logo (1)Conceptualized and initiated by BIG MAGIC, Rasoi Ki Rani – Aam vs. Khaas gives viewers a lifetime opportunity to cook along with their favourite television celebrities. Each week, one TV star and one fan will come together on the same platform and compete against each other in three stages - knowledge based, cooking and a spontaneous physical task. Along with this, each episode will have Chef Rakesh Sethi dishing out some lip smacking recipes. Television personalities who will be seen as participants on the show include Aarti Singh, Swati Bajpai, Kanika Kotnale and Vinny Arora. The show will be promoted extensively using the media muscle of Reliance Broadcast Network.

Mr. Sunil Kumaran, Business Head – Language TV, Reliance Broadcast Network Limited said, “After successfully enthralling audiences during its previous seasons, Rasoi Ki Rani – Aam vs. Khaas will enhance audience engagement by providing them with a platform to rub shoulders with their favourite television actresses. The special series is extremely high on aspiration, ensuring an un-matched entertainment package for audiences, while creating ample integration opportunities for our advertisers.”

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