RechargeItNow.com revamps website

Media News

National, August 6, 2013

RechargeItNow, India’s No. 1 recharge site, has been revamped.

The site has a brand new interface which is cleaner, intuitive and loaded with new features aimed at making the recharge process more informative yet simple.

In addition to the new interface, the new site has been developed from ground up with many enhancements related to integration with operators and payment gateways to enrich user experience.

As a result the site is faster and is currently delivering one of the highest transaction success rated in the business. Here are a few new features added to the site:

• Detailed recharge tariff plans with details on talk time

• Instant refund in case of failed transactions

• New payment options

• Significantly improved ‘my account’ section

• Login in using 3rd party plugins like Facebook, Gmail, LinkedIn and Yahoo!

Sharat Jain, President, RechargeItNow.com said ‘Online recharge is a complex business even though at the uber level it looks fairly simple. We have stayed dialled into our users and have realized that the user wants a transparent quick recharge. Hence with the new site the user gets a more hand held experience with real time guidance and feedback. So in many ways this is a completely new site that has been built from scratch. It is a mirror reflection of what our users have been asking for all along. It has taken us over a year to build this new site and the user acceptability has been wonderful so far.’

RechargeItNow.com continues to be a front runner in the ecommerce space delivering over Rs. 600 crore worth of annualized transactions on run rate basis. It currently services over 100,000 recharges daily pan India.

Following are few highlights of Rechargeitnow.com:

• Over 100,000 successful recharges delivered daily

• Registered base of over 7 million users

o 6.3% of active online users in India

o 70% of total online transacting users in India

• Addition of over 200,000 new users every month

• Estimated 3.8% of all DTH recharges and 0.7% of all prepaid mobile recharges in India

• Awards & Recognition:

o Ranked No. 1 fastest growing technology company in India by Deloitte in 2012

o Ranked in No. 4 fastest growing technology company in Asia Pacific by Deloitte in 2012

o NASSCOM EmergeOut 2012

o Nominee – Best Ecommerce Websites 2012 - IAMAI

o NASSCOM Emerge 50 2011

o NASSCOM Emerge 50 2010

o ET Power of Ideas Initiative 2009

For further information, please contact:

RechargeitNow.com

Rajneesh Chopra

Tel: +91-124-2578200

Email: Rajneesh.chopra@rechargeitnow.com