VLCC Institute partners with Grihshobha promoted FABE for organising EXPERT SESSIONS

Media News

New Delhi, September 10, 2013

VLCC Institute is partnering with Federation of Association of Beauty Parlours and Experts (FABE), an association promoted by Grihshobha, for organising workshops for beauty parlor and salon owners and professionals. Under the aegis of Grihshobha, India’s leading women’s magazine from Delhi Press, FABE was started with the objective to enrich the members with the latest knowledge on beauty care, treatments and salon operations, to encourage the members to adopt new trends and styles prevalent in the industry and to enhance the overall quality of service across all levels of operations by the beauty experts. FABE was floated by the magazine in the year 2008 and has now more than 1000 members across the country.

VLCC Institute will be working with Grihshobha and FABE for organising a series of 12 sessions spread from September to February, with two sessions per month. For each session, experts from VLCC Institute will conduct a training workshop on a theme relevant to the salon industry, participated by FABEmembers. There will be two sessions conducted for Grihshobha readers of Delhi and National Capital Region. These sessions will focus on the importance of personal care, skin care and related health issues.

Grihshobha is the largest selling Woman’s magazine in Hindi, FABE is the one of the foremost organisations of Salon & Beauty-care Professionalsin India, and VLCC Institute is one of the leading institutes for training Personal Care Professionals. They unite to present a never-before opportunity to learn the best – from the best. GrihshobhaFABE Expert Session aims to empower the salon professionals with the knowledge about latest beauty trends and demonstrate the newest styles of make-over, hair & skin treatments.

Speaking on behalf of Delhi Press, V.Natarajan, Vice President – Brand & Marketing Strategy stated “This association with VLCC is an outcome of a natural synergy between Grihshobha and VLCC as both believe in enriching the lives of the modern, pragmatic Indian Woman who seeks to be the best in all her activities and feels empowered by the tips on beauty offered by Grihshobha and the products offered by VLCC.”

Grihshobha seeks to engage with its readers both through magazine and on-ground activities. It believes in enriching their lives through providing platforms, related to their area of interest ranging from fashion, beauty, cooking, knitting, health and many others.

For further information, please contact:

Delhi Press

V. Natarajan

Tel: 011 4139 8888.

Email: v.natarajan@delhipress.in