Gear up for a pulsating ride this F1 season with Fever 104 FM

Media News

New Delhi, October 21 2013

Fever 104 FM Delhi, country’s most sports friendly radio station is all set to present world’s No.1 race. The Delhi station is the official radio partners to Buddh International Circuit – venue for 2013 Formula 1 Airtel Indian Grand Prix.

Fever 104 FM has been committed to provide interesting and innovative content to the listeners of this sports crazy nation. For this special association the station has planned innovative programming that will give listeners an opportunity to win tickets to the race, merchandize and meet & greet with drivers. The station has planned a 3 week property called ‘Race Ka Bukhaar’ which is running across day parts.

A popular station sparkler, Lovely Kithe hai, has been customized specially for this property. Lovely is a funny Punjabi taxi driver who is all around the city, asking listeners to guess his location. Another activity in the campaign includes ‘Kaun Banega Race Ka King’. This is steered by Delhi’s No.1 RJ Khurafati Nitin, who is asking interesting questions about the city and giving listeners an opportunity to walk home with tickets.

When it comes to sports on radio, Fever 104 FM is the No.1 destination in India and is perhaps the only radio station that has been successful in presenting a perfect blend of music and sports for its listeners. Fever 104 FM today is the only station that has a dedicated sports show in the industry called Fever Sports Station.

From IPL partnerships (partnered with the leading teams like Delhi Daredevils, Royal Challengers Bangalore, Mumbai Indians & Kolkata Knight Riders) F1 2011, T20 World Cup, Airtel Champions league, Asia Cup, FIFA Flagbearers to the Hockey World Cup, Fever has been associated with the best names in the Industry and has always presented the sport in the most exciting manner on air

Harshad Jain – Business Head, Radio & Entertainment, HT Media says, “India is a sports crazy country and Formula 1 race is one of the most reputed sports event in the world. For a station that is the undisputed leader in the city, there can’t be a better association. It is a pleasure to partner with Buddh International Circuit and give our listeners experiences that money can’t buy”.

Nagesh Basavanahalli – President and Managing Director, Fiat Chrysler India Operations adds, “Italian Major Fiat's products stand for power and performance. Our fast growing customers & fans are passionate about cars and Fiat products. And we see this synergy in Formula one racing event as well. Fever station is one of the best stations of Delhi reaching to these passionate auto enthusiasts, and has provided very good medium for Fiat fans to experience this synergy”.

With its core belief ‘It’s all about the music’, Fever 104 FM integrates the high speed, tempo and intensity of the race format into its playlist and programming. With back to back music, rapid fire contests and much more, Fever 104 FM will be on a high gear this season.

For further information, please contact:

Fever 104 FM

Neha Chadha

Mobile: +91 9810627134

Email: Neha.chadha@fever.fm