Enter the world of Satvik food through Jain Jalsa

Media News

Mumbai, 31st December 2013

Ever wondered what a Jain Sushi or a Jain Pasta would taste like? Regardless of the myth, Jain cuisine is equally delicious and tastes just the same as a non - Jain dish. Needless to say Jain food is a healthier way of living. In Sanskrit, this food is called as 'satvik' food, which means that it is based on the qualities of purity, goodness, lightness and happiness and is similar to the shojin-ryori cuisine of Japan.

As the New Year begins, Zee Khana Khazana, India’s premium 24hr food channel invites one and all to experience a cuisine like no other – that of the Jains, one of India’s most popular religious communities. The channel is proud to present a show focused on Jain food aptly called Jain Jalsa hosted by Chef Gautam Mehrishi, for the first time on Indian television. With Jain Jalsa, Zee Khana Khazana aims to showcase Jain food in a new avatar and debunk all myths about this cuisine being bland and stereotyped as no onion no garlic.

Jain Jalsa premiers on Mon. 6th January 2014 and will air thrice a week (Monday/Wednesday/Friday) at 12pm with repeats on Monday Wednesday Friday at 8:30 .Chef Gautam will adapt international dishes (Japanese & Far Eastern to Egyptian & Mediterranean)to a Jain palate and project a healthy, fun way of enjoying Jain dishes. Jain Jalsa covers the entire gamut of cooking while also portraying innovative new Jain recipes without compromising on the basic premise of healthy, satvik food.

Amit Nair, Business Head Zee Khana Khazana says, “With Jain Jalsa, we want to break the myth that Jain cuisine is all about vegetarian dishes made without onion, garlic or potatoes as portrayed in stereotypes. Jain people are big foodies and have been experimenting with food with whatever ingredients they are permitted to use. We were fascinated by this aspect and wanted to show it to our audiences too. Chef Gautam will take viewers through an exhaustive range of healthy and tasty recipes pertaining to this unique style of food consumption.”

Chef Gautam Mehrishi, who also hosts Food ka Mood on Zee Khana Khazana, has a history with Jain food. Having lived in Rajasthan for many years, he has been connected to Jain Food and Jain culture for a long time. Everything he cooks on the show will be absolutely vegetarian, have mild spices and will be all about fresh food.

Apart from regular recipies, Chef Gautam will give a satvik twist to everyday delicacies and international ones enabling a younger generation to enjoy their favorite foods without compromising on their cultural heritage.

Get ready for Jain Jalsa starting Mon. 6th January 2014 only on Zee Khana Khazana.

Catch all this and more only on Zee Khana Khazana, India’s premium 24 hour food channel. Zee Khana Khazana is available on Dish TV, Videocon D2h and all major digital cable operators like Hathway, DEN, Siticable, GTPL and InCable.

For more information, please log on to – www.zeekhanakhazana.com

For further information, please contact:

Zee Khana Khazana

Saloni Dewan

Mobile: +919820887478

Email:saloni.dewan@zee.esselgroup.com