Tangerine Digital launches Content Solution for Banking, Financial Services and Insurance

Media News

New Delhi, February 14, 2014

Tangerine Digital Entertainment, India’s leading digital content solutions provider, has launched a specialized Content Solution for brands in the BFSI sector to enable effective communication and drive customer engagement.Tangerine Digital will now offer customized content solution to BFSI vertical as per the need of the industry, backed by a global team of subject matter experts.

With industry leading experience in content services and domain expertise in the BFSI sector, Tangerine has observed that customers are increasingly seeking advice and tips from trusted sources on decisions relating to investments in financial instruments. This insight is affirmed by a study by the Institute for Development and Research in Banking Technology (IDRBT), an arm of Reserve Bank of India. The study shows that new-age customers are turning to social networking and social shopping more than ever as a medium to gather information on financial products and services.

Seeraj Katoch, Chief Operating Officer, Tangerine Digital, stated, “We realized that there is a substantial gap when it comes to seeking knowledge in the BFSI domain. There isn’t a transparency in communication, as the vertical is more number driven and it requires subject matter expertise.”

The Banking, Financial services and Insurance (BFSI) Content Solution by Tangerine Digital will enable brands to provide their customers with authoritative blogs, infographics, investment tips, DIY tips, video tutorials, company updates, how-to guides,commentary on stock picks and other aggregated content.

In addition to the gamut of services offered in content marketing,Tangerine Digital also creates metadata for videos and images, repurposes videos for VOD platforms, creates theme based text and video content across e-commerce, web, mobile and social media platforms.

“We’re delighted to have forayed into Banking and Financial services beginning this year. The sector is full of opportunities and has a great need for structuring through social platforms. With our partners, we want to set a successful example of how BFSI brands can connect to their core customer through content that sets the benchmark,” added Seeraj Katoch.

For further media information, please contact:

Perfect Relations

Jigya Khabar

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Email: jkhabar@perfectrelations.com