Listeners rule 94.3 MY FM with 'GAANO KI SARKAR'

Media News

New Delhi, April 03, 2014

94.3MY FM – India’s local FM network will be airing a unique song based initiative “GAANO KI SARKAR” which takes inspiration from the upcoming General Elections and started airing from 1st April 2014 for a month. With the top leaders of different parties doing rallies across India and TV channels showcasing debates, MY FM has come up with a unique idea to remind people of the power of their vote and to reinforce their trust in democracy albeit in an entertaining way. MY FM has decided to involve listeners in the decision making process for electing songs and will have them choose the songs, vote for them and get their songs to be a part of the playlist of MY FM. Listeners will not only elect their popular songs but just like true democracy, they will also be forming the final list of songs that they want MY FM to play. This is a first of its kind initiative where listeners of each city are involved in creating the playlist of MY FM.

The campaign will reach out to the masses through print, social media asking people to rate the song. RJ’s will reach door-to-door urging people to select and elect the songs. Campaigning will be done through online ballot box and physical ballot box will be used to gather the votes. Voting lines will be open from 7th April till 20th April following voting promos, celebrities’ bytes and listener’s testimonial. Based on the cumulative ratings of the songs, songs will form the elected party of MY FM. The campaign will culminate with the elected playlist thus be a part of MY FM playlist which will be played from 24th April to 31st April.

Speaking on the new initiative, Mr. Harrish M Bhatia CEO, 94.3 MY FM – Radio Business of Dainik Bhaskar Group said, “MY FM believes in creating innovative programming for the listeners and Gaano Ki Sarkar is just another extension of that belief. The thought behind GAANO KI SARKAR program is to create awareness about our Right to vote amongst listeners. This activity will be carried out for a month where our listeners will select and elect songs of their choice. This will not only create awareness about exercising one’s write to vote but will do it an entertaining way by allowing listeners to choose the music of their choice”.

Further elaborating Viplove Gupte, NPH – 94.3 MY FM – Radio Business of Dainik Bhaskar Group said, “So far no radio station has been able to create a truly democratic playlist. Most of the times, the radio stations end up playing songs of their own choice instead of the listeners. We are a true blue consumer centric radio station. Apart from various researches that we conduct for understanding the ever changing mindset and preferences of our listeners, we believe in keeping our music position strengthened – Gaane wahi jo aapka dil chahta hai. With GAANO KI SARKAAR, we are trying to super-serve our listeners byt involving them at step zero of creating the playlist. You pick and chose the song that you want us to play. It doesn’t get more democratic than this, does it now?”

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