It's Hero Time with an exciting Ben 10 range of 'Back to School' merchandise

Media News

Mumbai, May 5, 2014

Ready to be a superhero at school this new term? Flaunt merchandise of your favourite superhero to your classmates as Cartoon Network Enterprises presents the much awaited collection of ‘Back to School’ merchandise featuring Ben 10, Ben 10: Ultimate Alien and Ben 10: Omniverse. The international range of Back to School products will include notebooks, school bags, stationery, water bottles, sippers and lunch boxes.

About the new Back to School range:

• The popular Ben 10 stationery, lunch boxes, water bottles and sippers start at Rs. 10/- and go up to Rs. 600/-

• The Ben 10 and Ben 10: Omniverse school bags are priced between Rs. 795/- to Rs. 1,795/-

• The Ben 10 notebooks are available in over 40,000 retail outlets and priced between Rs. 5/- to Rs. 110/- Ben 10 range of Back to School merchandise is available at Hypercity, Central, Max, Landmark, Hamleys, Shopper Stop, More, Auchan, Spencer and 5000 other retail outlets.

Anand Singh, Director, Cartoon Network Enterprises, South Asia, Turner International India Pvt. Ltd. said, “Ben 10 remains the biggest boys’ action property in the country. The Ben 10 brand is a huge hit with boys between the ages of 4-14 years and carries an aspirational value no other character can replicate. Our constant endeavor at Cartoon Network Enterprises is to ensure the Back to School range is refreshed and attractive so that kids can proudly own these products which are primarily utilitarian in nature. This range has always been a massive hit, with this year being no exception.”

For further information, please contact:

Genesis Burson - Marsteller

Surya Nair

Mobile: +91 75062 72412

Email: Surya.nair@bm.com