Benjamin the friendly elephant has arrived in India

Media Release, November 10

New Delhi

Germany's No. 1 toon character Benjamin the friendly elephant has arrived in India. Ultra Movie Channel Ltd has launched Benjamin DVDs and VCDs along with a range of educational and fun merchandise with the cuddly elephant - Benjamin. Children can now not only watch the adventures of big, strong, smart and helpful Benjamin, but also enjoy his companionship through toys, games, puzzles, greeting cards, stationery and birthday party products.

"Benjamin is the friend every child would like to have. He is kind and helpful, with a strong sense of right and wrong. We have specially launched a wide range so that our young consumers can have Benjamin as a companion for every important occasion - fun, education or partying. The products are in line with international standards, '' said Mr. SushilKumar Agrawal, Managing Director, Ultra Movies Channel Ltd.

The range is priced from Rs 50 to Rs 800 and is available across India in almost 4000 retail outlets. Benjamin products can also be purchased from Ultra's website www.ultraindia.com.

Benjamin- an icon for every German child to remember Benjamin, The Friendly Elephant has ruled the hearts of millions of children in Germany for more than 28 years now. Benjamin's popularity and fame has made him an icon for every German child to remember and a feature in their playroom. Almost 96% of all children between the ages of 3 and 12 in German-speaking countries are familiar with Benjamin.

Benjamin, like all toon stars, has an exciting but humble beginning. Benjamin started his journey, in the year 1977, from an audiocassette series. Benjamin grew from strength to strength and was soon seen on cassettes, books and other products. In 1987, the first cartoon film,

Benjamin - The Zoo Concert, was released and resulted in the explosion of

the market in the field of toon video.

In 1990, Benjamin appeared in the first-ever comic edition and children followed the adventures of Benjamin in Picture story, with sales exceeding 10 million in comics alone. A 13 part cartoon series and 4 specials were aired on the ZDF channel, Kinderkanal and FoxKids as Benjamin's legacy

continued. In 1997, Benjamin's first feature film was released and by 1999, Benjamin became the ambassador for UNICEF, a task of honour accepted with great pleasure and enthusiasm. To mark the 25th anniversary of Benjamin, a new TV series of 52 episodes went into production, and a beginning of a new career in the international arena started, as now Video sales exceeded 7

million in Germany alone.

For more information, please contact:

Deepika Bansal

Torque Communications Private Limited

Phone: (011) 51756152 - 8

Mobile: 09811292247

Email: deepika@torquemail.com