It's time to chill with Nickelodeon's cool summer line-up!

Media News

National, May 07, 2014

Nickelodeon has the perfect solution for easing off the summer heat for kids. The Nickelodeon franchise, comprising of Nick, Sonic and Nick Jr., is geared to tackle the summer boredom of kids across all age groups, with a strong line-up of programming replete with comedy, action and edutainment and interactive campaigns on-air, on-ground and online. From new shows to new seasons of the ever-green hit shows, brand new movies and a whole host of interactivity, the franchise has something for everyone from tots to teens.

Nick, the store-house of comedy where “Funny Rules”, brings an all new line up of programming along with a fun interactive campaign to engage Nicksters. Starting from the new season of the home-grown hilarious chase comedy Pakdam Pakdai to the all-new episodes of the awesome-twosome Motu Patlu, Nick also plans to launch Rabbids, a new show that will show rabbits cause a lot of mischief and yell BWAAHHH. To add to the exciting line-up, Nick is all set to launch the third movie from it's home production Motu Patlu. Titled ‘Motu Patlu Deep Sea Adventure', the movie will be aired on 18th May, 2014 at 10 am and will have the funny duo land in a shipwreck.

With the entire nation reeling under the election fever, Nick has made sure that the kids are not left behind. Nick will make elections fun and quirky for them, as the two most popular shows will compete with each other for the first time on television. ‘Nickelodeon Comedy Elections' is an one-of-its-kind campaign in which kids get a chance to vote for their favorite show- Motu Patlu and Pakdam Pakdai. If their show gets the maximum votes, they stand to win goodies like mobile phones and PSP's. To participate, kids have to watch Motu Patlu and Pakdam Pakdai between 6 to 7 pm daily and voice their choice through SMS to 56882 or dial 5056882 from Vodafone, Aircel, Airtel, Idea, Reliance, Tata mobile & Airtel Landline/ 1255568 from BSNL Landline, mobile & MTNL mobile and even vote Online at http://www.nickindia.com/.

This month long initiative will be supported by a robust 360 degree marketing campaign that will target kids though cross channel promotions, on-ground mall activities across Delhi and Mumbai and a digital campaign. In order to target popular touch points frequented by kids, numerous mall activations and meet & greet with Motu Patlu are planned in leading malls of Mumbai and Delhi. The channel is also partnering with leading retail outlets like Hamleys.

The ‘Nickelodeon Comedy Elections' campaign finds it's route online as well via a Facebook app where the kids can log on to and vote for their party. There is more from the house of www.nickindia.com with the ‘Nickelodeon Cricket Academy' (http://www.nickindia.com/cricket/). An exclusive online platform replete with cricket matches of Motu Patlu, toon trivia and fun facts, the latest cricket buzz will keep kids updated on the India's sport religion.

Speaking about the summer campaign, Nina Elavia Jaipuria, EVP & Business Head, Kids Cluster, Viacom18 Media Pvt. Ltd. said, “Summer is all about fun and excitement. We have left no stone unturned in engaging the kids at a time, place and screen convenient to them. The loved famous duo, Motu and Patlu, will engage kids with new episodes and a television special on-air, play cricket online, meet and greet fans on-ground and even form a party of their own.”

Sonic, the channel where you experience real action, is all set to give kids a power packed holiday with new shows like Power Rangers Mega Force, Koni Chan and Naruto Rock Lee SD. The channel will also air a television special titled The Turboosters, an action movie for fanatics of adventure and science fiction. The Turboosters, that recently won two FICCI BAF Awards, is yet another addition to showcasing local content via the Nickelodeon franchise.

Sonic will further keep kids at the edge of their seats through a fast paced interactive campaign. Starting 19th May, the ‘Sonic Action Mania' will invite fans to watch their favorite shows – Power Rangers – Mega Force, the planet's newest defenders, Idaten Jump, a popular series that revolves around a young boy Sho Yamato and his love for mountain biking and Supa Strikas, a series about the world's great football team everyday from 1 PM to 3 PM and win exciting prizes. The initiative will be given wings through an all-encompassing marketing plan that will be brought to life through a cross channel TV promotion, van activations across multiple cities, strategic on-ground alliances and a comprehensive online campaign. Since summer holidays and gaming consoles go hand in hand, Sonic has also planned an exciting gaming championship in partnership with Funcity.

Sonic will continue to keep the online audience busy with the ‘Kung Fu Panda – Watch-n-Win' contest this season. Fans have to log on to www.sonicgang.com, watch the Kung Fu Panda videos and answer simple questions to win exciting goodies.

Throwing more light on the summer plans, Nina said “For the action loving generation, Sonic packs the summer with the best of action, sports and adventure. Be it a football game, biking adventure or sheer good over evil action, Sonic is the ultimate destination where kids will experience real action this summer.”

Nick Jr., the smart place to play, will engage toddlers and parents as the channel launches all new episodes of Dora the Explorer and news shows that include ‘Peter Rabbit', ‘Max & Ruby' and ‘Tickety Toc'. A leader in the pre-school segment, Nick Jr. will continue to help tots learn and develop new skills in a way that is entertaining as well as warm and caring.

With Mothers' Day around the corner, www.nickjrindia.com will engage kids and mommies around the very special ‘Mothers' Day'. Titled ‘Nick Jr. Summer Selfie contest', all young mommies will be invited to post selfies with their baby starting 8th May for the ‘Best Summer look for Mommies' and win exciting Nick Jr. goodies.

Kids can also look forward to an exciting range of Dora's all new ‘Back to School' products this summer.

Catch all the action of Nickelodeon available in various languages across India on both analogue and DTH platforms including Tata Sky, Dish TV, Airtel Digital and Videocon D2H.

For further information, please contact:

Viacom 18 Media Pvt Ltd

Siddharth Bijpuria

Mobile: +91 9920706646

Email: Siddharth.bijpuria@viacom18.com