WeChat Showcases its Cool New Features in Latest TVC Adding Fun to Messaging for Indian Smartphone Users

Media Brief

New Delhi, May 9, 2014

WeChat the leading social communication app, has launched its new marketing campaign to promote the cool features recently introduced on the platform to make messaging even more fun for Indian youngsters on Smart phones.

The light-hearted TVCs highlight WeChat's newly launched innovative features by depicting an 'Over-the-top' blingy North Indian boy who is in love with technology, his pet buffalo and WeChat. The TVCs capture the spirit with which this boy solves his everyday problems using WeChat's new features.

These mildly humorous TVCs are aimed towards popularizing new WeChat features by portraying their use-case in an entertaining setup in an Indian village. The first TVC of the series highlighting 'Real-Time Location Sharing' is launching on-air on 9th May 2014. Going ahead, more promotional films will be launched. The TVCs can be viewed on WeChat's YouTube page by following the link:

Commenting on this new campaign, Mr. Nilay Arora, VP-Marketing and Business Development, 10c India said, "WeChat has always been a pioneer in bringing innovation to mobile messaging by continuously adding unique new features, localizations and educating users through a fun and honest marketing approach. At WeChat, we believe that technology should be approachable by everyone and it should enhance and enrich the lives of users. In our current campaign films, we have tried to portray the local flavours and the colourful life of India made richer through WeChat. These new unique features that we've introduced have been launched after a lot of research on user behaviour and we're confident of their uptake in India."

WeChat has always prioritized user convenience and innovation which add value to the overall social communication experience. The aim of these TVCs is to educate the Indian Smartphone users about the new and innovative features of WeChat.

New features going to be promoted by WeChat in its TVCs

· Real time location sharing: Share your location on a map and see where all your friends are in a group chat. Particularly helpful to women to let their friends and family know where they are and stay safe.

· Friend Radar: Meet friends and exchange contacts at just one tap! Whether it's the first day of college, or meeting old pals at an alumni reunion - now no need to exchange phone number. Just Friend Radar!

· Favourites with cloud storage: Never lose your previous memories or your precious device space! Add anything in your WeChat to favourites and it's saved to a 1GB free cloud storage space.

· Video Call: Distances melt and relationships grow stronger with a Video Call on WeChat! The amazing technology ensures extremely good quality even in low quality network

For further information, please contact:

Genesis Burson-Marsteller

Kaveri Khorana/Naushi Ahmed

Mobile: +91 9811660870/9873570081

Email: Kaveri.Khorana@bm.com/naushi.ahmed@bm.com